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The aim of the research: To introduce the call to Islamic morals and the appropriate advocacy methods and means for that call, its impact on security, its importance and its positive impact on psychological and social security and global peace, and to show the efforts of the Kingdom of Saudi Arabia and its interest in advocacy in general and the call to Islamic ethics in particular. Research Methodology: Inductive and Analytical Approach Most notable results: The research clarified the importance of da’wah in general and the importance of da’wah to Islamic morals and guiding people to the sound divine approach and the righteous law of God. He, peace and blessings be upon him, is the one who creates good morals and stays away from bad morals, so the result will be fraternity, bonding, love, affection, altruism an d cooperation among the members of society, giving priority to the public interest over private ones, holding on to the rope of God and avoiding selfishness. He also clarified the importance of adhering to the correct advocacy approach and the appropriate advocacy means and methods in proportion to the situation of the invitees, and that it is necessary to benefit from the advocacy programs offered by the state - the Kingdom of Saudi Arabia - through its advocacy and educational institutions, and that these program s are based on qualified preachers and educators who are familiar with the religion of God In the right ways and means. [ABSTRACT FROM AUTHOR]

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