8 results on '"Azmy A"'
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2. The Effectiveness of Mental Energy in The Interactive Advertising
- Author
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Mohamed Azmy
- Subjects
Fine Arts ,mental energy ,interactive advertising ,perception ,Architecture ,NA1-9428 - Abstract
With the development of modern technologies and the evolution of methods used by the designer and the advertiser for goods and services in an innovative way, new concepts have been developed for the applications and uses on the mental energy of the recipient in the interactive Advertising of that these mental energy, which is affected by many of the recipient's inputs in relation to the cognitive process through human senses that can be raised in a manner that stimulates this energy. Hence, we reach our discussion of the research problem, which can be summarized through our attempt to answer the following question: How to raise and change the mental energy of the recipient and how to measure them to increase the effectiveness of modern interactive advertising? Research objective Is to identify the modern possibilities that support the change and raise of the mental energy for the recipient to attract his attention and thought as long as possible to make the impact of the Advertising on the mind of the recipient. The research followed the analytical descriptive method Through an analytical study of an interactive advertising model Results and discussion The study concluded that: 1- Mental energy is the mental ability to perceive and translate the senses to produce an interaction and can be measured through their transformations and reflexes on behavior and mental processes in general. 2- The sensory characteristics of the product or service have a significant impact on the consumer's behavior and the sensory inputs are influenced by how the recipient feels, thinks, chooses and uses the products. The maximization and exaggeration of the sensory characteristics of the product or the creation of a new sensitivity condition is clearly influenced by how the recipient remembers the product and impression A mental picture on him. 3- That there are two specific parameters to measure the mental energy of the recipient in the interactive advertising environment have a set of variables that can be used, the first is to attract attention "excitement", and the second is process of interaction which can be described in all the variables involved in the interaction process which can be measured by modern Techniques and digital Recognition technologies. 4- The use of modern interactive techniques to change and raise the mental energy of the recipient is working to increase the effectiveness of interactive advertising. Top Sources and References 1- Mental abilities, characteristics and measurement, Dr. Ibrahim Wajih Mahmoud, Dar Maaref, Cairo, 1985, p2.3 2- Daniel Reisberg, The Oxford Handbook of Cognitive Psychology, Oxford University press, New York, 2013, p 176 3- Michael R. Solomon, Consumer Behavior “buying, having, and being”, eleventh edition: England, Pearson Education Limited, 2015, Ch 5, page 201 4- STEPHANIE TRAUTMAN AND FRANCHESCA JULIEN, VIRTUAL ENVIRONMENTS DEVELOPMENTS, APPLICATIONS AND CHALLENGES, Nova, New York, eBook ,2013 pg11-14 5- https://meshb.nlm.nih.gov/record/ui?name=Mental%20Processes 8-2017
- Published
- 2018
3. Strategic leadership in organizations and its role in managing the Corona crisis.
- Author
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Gharbia, Ramadan, Azmy, Eman, and Elmaghraby, Huda
- Abstract
The Corona virus has revealed a state of human weakness in facing it, and it has also revealed the absence of attention on the part of countries in the science of crisis management and the absence of strategic planning, and the weakness of strategic leaders in most countries of the world, and that the spread of this virus in the way we lived will inevitably affect the future of the world, and that the world is beyond Corona will inevitably not be the same as it was before Corona, and since the crisis is complex and intertwined, so its treatment must be a comprehensive and integrated treatment among the countries of the whole world, and the research aims to highlight the potential for the strategic leadership's contribution to managing the Corona crisis, and the research is talking about the future vision of a post-world Corona. Study design: Study design of article is descriptive study Results: This study found that leaders at the strategic level must develop insight, wisdom, and the ability to think outside the box and they must be able to relate and synthesize ideas, and that strategic leaders must have the ability to consciously sense opportunities that are distant - opportunities that are not clear to others -, and it includes Identifying such opportunities, the ability to explore and see what is unfamiliar, through a comprehensive view of the system, and this view must be reflected in their willingness to evaluate ideas in terms of their value to the system, not just their function, and to envision the features of the strategic leadership of the post-Covid-19 world. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
4. Evaluating the impact of classroom design and orientation on the indoor environment quality in Egyptian schools
- Author
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Neveen Y. Azmy
- Subjects
indoor environment quality’(ieq) ,thermal comfort (tc) ,indoor air quality (iaq) ,the expected percentage of dissatisfaction (ppd) ,the predicted mean vote (pmv) ,Engineering (General). Civil engineering (General) ,TA1-2040 - Abstract
Indoor environmental conditions in classrooms affect students' health and academic performance. studies have proven that the quality of the indoor environment is important in classrooms. Indoor environmental quality (IEQ) is represented in achieving thermal comfort, indoor air quality, visual comfort, as well as acoustic comfort. The research aims to determine the extent to which the shape and orientation of the classroom in Egypt affect the quality of its internal environment, and the thermal performance, as well as achieving good ventilation for the classroom. The research conducted an environmental simulation for the classroom in Cairo, Alexandria, and Aswan using the environmental simulation program Design Builder. To study the extent to which the design, shape and orientation of classroom openings in accordance with the design standards of the Educational Building Authority affect thermal comfort and air velocity in the classroom in selected study areas in Egypt. The model has been calibrated via field measurements in a standard classroom.The research found that the expected percentage of dissatisfaction (PPD) inside the classroom in Aswan is higher than the PPD for the classroom in Cairo by a rate exceedingly 40%. The predicted mean vote (PMV) for the classroom in Cairo is the best during the school months, as its ranges from zero to less than (+1 and -1). The classroom with the southern orientation in Alexandria represents the lowest in (PPD) in the school months from (December to May), as decreases by 20% compared to the classrooms in the other directions in Alexandria
- Published
- 2024
- Full Text
- View/download PDF
5. Biophilic Design as a Tool to Enhance Environmental Performance Under Flyovers
- Author
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Neveen Y. Azmy
- Subjects
biophilic design ,flyovers ,tanta city ,mean radiant temperature (mrt) ,predicted mean vote (pmv) ,Engineering (General). Civil engineering (General) ,TA1-2040 - Abstract
Due to the increase in population and movement between cities, the number of flyovers has increased to facilitate the move between different areas in cities that led to high car traffic. As a result, carbon emissions and pollution have increased, affecting the air temperature and quality in urban areas. Therefore, this paper studies how to improve the environmental performance under the flyovers in cities. The research’s aim can be fulfilled through biophilic design that works on the vitality of urbanization and integration with nature, as it promotes green infrastructure. This paper deals with the study of flyovers, their characteristics, and the necessary criteria for obtaining effective areas below them, biophilic design for urbanization, and the principles and criteria for its use to improve environmental performance under the areas of flyovers, with an analysis of examples of effective handling of flyovers. The paper focuses on a case study at the areas under the flyovers in Alexandria Square in Tanta city and its analysis before and after the biophilic treatment using the environmental simulation program Envi-met. The proposed design can reduce the value of PMV by about 35% from its current state during the hours of solar presence to achieve thermal satisfaction.
- Published
- 2024
- Full Text
- View/download PDF
6. Implementation of Character Education at Madrasahs and Integrated Islamic Schools in Central Kalimantan
- Author
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Surawan Surawan, Muhammad Syabrina, Cecep Zakariyas El Bilad, and Asmail Azmy
- Subjects
implementation of character education ,honesty ,hard work ,disciplin ,Education (General) ,L7-991 - Abstract
This study aims to describe the implementation of character education at the madrasahs and integrated Islamic schools, namely at: SDIT Al-Ghazali, MIN 1 Palangka Raya, SMP-IT Al-Ghazali, MTsN 1 Palangka Raya, SMA-IT Hasanka and MAN Kapuas. The principals, teachers, parents and students were the research informants. Data were collected through participant observation, in-depth interview, and documentary study. The triangulation was used to check the trustworthiness of the data. The results showed that the implementation of discipline was by giving rewards and punishments according to school rules; honesty by using the Kantin Kejujuran and some CCTV, while hard work by using school assignments, group study and student work. Supporting and inhibiting factors include teachers, parents, students and the school environment. This finding confirms that schools have their own ways in applying character education based on each of their vision, need and condition. Any future research can be more directed at implementing character in Islamic madrasahs/schools, families, and communities so that they are able to provide role models and scientific treasures in this issue, considering that character is very important, especially in this age of character crisis among students.
- Published
- 2022
- Full Text
- View/download PDF
7. IMPACT OF LARGE PENETRATION OF WIND ENERGY ON THE PERFORMANCE OF ELECTRIC POWER SYSTEMS
- Author
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A. Zalhaf, Ayman Hoballah, and Ahmed Azmy
- Subjects
wind energy ,transient stability ,renewable energy resources ,critical fault clearing time ,Engineering (General). Civil engineering (General) ,TA1-2040 - Abstract
Wind energy represents one of the most important renewable energy resources that can support electrical power systems. Behaviour of wind turbines following contingencies may deteriorate system stability. This requires an extensive analysis of the possible effect of wind energy on the entire power system performance. This paper investigates the effect of wind energy on power system dynamic response. This is achieved by replacing conventional generators gradually by wind turbine (WT). Also, the optimal location of WT has been determined by checking influence on steady state operation. In addition, the effect on total fuel cost is considered to determine the optimal location of WT. The IEEE 30-bus system is used during the study. The results indicate that the system stability is enhanced in most cases with integrating wind energy into power system. The results can provide a scope for future planning and expansion in electric power systems.
- Published
- 2015
- Full Text
- View/download PDF
8. IMPROVING POWER SYSTEM PERFORMANCE USING DEMAND-SIDE MANAGEMENT WITHIN SMART GRIDS ENVIRONMENT
- Author
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Ahmed Azmy, A. Barakatand, and A. Abaza
- Subjects
demand side management ,dynamic pricing ,load shedding ,smart grid ,Engineering (General). Civil engineering (General) ,TA1-2040 - Abstract
This paper introduces a method to improve the performance of power systems using demand side management to overcome the problems of increasing load demand. Defining suitable demand reduction levels can cause a significant enhancement for the entire network. Therefore, the sensitivity factors related to each load centre are defined to rank the load centres according to their priority. According to these factors, the best required load reduction can be obtained at each load centre. The recommended reduction level has to ensure overcoming the problems associated with the voltage profile and transmission lines overloading due to the increase in load demand. The IEEE 30 bus system is used to highlight the demand-side management strategy under different loading conditions. Some simulation results are introduced to show the importance of considering the sensitivity of load centres when defining the reduction levels at each load centre. The recommended demand side management is compared with the load shedding technique as an emergency action to avoid the problems of line violation and to keep the system stable and secure. According to the obtained results, considerable improvement is achieved in the voltage profile, the network efficiency and power loss without the need for the load shedding. These results encourage the implementation of the introduced technique considering sensitivity of load centres in smart grid environment
- Published
- 2015
- Full Text
- View/download PDF
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