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The aim of this study was to develop a selection programme for prospective dental students at the University of Pretoria. A study of relevant literature was undertaken, and experts at universities in South Africa, Britain and Belgium were interviewed, in order to research and analyse existing selection procedures with a view to developing a concept selection programme. By means of a job analysis questionnaire relevant job requirements were ascertained, which were utilised as criteria for a concept selection programme.

Advertising or promotion comprises two aspects: the advertising message and the advertising medium. Since both aspects are viewed differently by various professions, including the dental profession, the current investigation was carried out to ascertain the attitude of South African dental practitioners. Although it was found that the majority of dentists were against the advertising of new practices and re-advertising of existing practices, the majority of the final year dental students of 1986 were in favour. Both groups, however, were against unlimited advertising and also preferred professional cards to press, radio and television as the medium of communication.