Search

This article examines the uses of English in the multilingual cityscape of Tehran, the capital city of Iran. Drawing from photographic data of 400 publicly visible signs in Tehran, this study aims to understand the various ways in which English, as both a linguistic and cultural resource, operates in tandem with emergent Iranian cultural practices in the context of globalization, especially in relation to the centrality of Persianness to contemporary Iranian national identity. The article, in addition to offering a sociolinguistic history and contemporary portrait of English in Iran, demonstrates how English is used not only to index Western cultural influences and ideals but also how English is relocalized in accordance with the local communicative needs of contemporary Iranians in Tehran. We refer to this phenomenon as the Persianization of English, in which English operates in a discursive field delinked from its indexes to Western culture. [ABSTRACT FROM AUTHOR]