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Caring for people with dementia remains gendered with women still expected to undertake much of the paid and unpaid caring work in the community. This study draws on survey and interview data collected from 48 women community workers in Alzheimers Societies throughout New Zealand. Through the lens of the women community workers the gendered expectations about paid and unpaid work are revealed. The paper argues that cultural ideas about gender differences in caring abilities have implications for women and men as the population ages and the dementia 'epidemic' impacts in New Zealand. [ABSTRACT FROM AUTHOR]