Search

'FeminEast' is a feminist club that was founded by students at Wellington East Girls' College in 2013. At the time of writing, the club's popularity is growing and has attracted attention from national media. This paper reports on a pilot study based on conversations with FeminEast co-founder Jess Dellabarca and analysis of media texts by and about the club. The author contextualises FeminEast in a neoliberal climate, focussing on the neoliberal discourse usually called 'postfeminism', the widespread belief that feminism is no longer needed because we have achieved gender equality. This paper foregrounds efforts by FeminEast's leaders to mobilise feminist anger and contend with contemporary gender norms and postfeminist discourse. These efforts are discussed particularly in relation to the 2013-2014 'Roast Busters' scandal. FeminEast members adeptly navigate postfeminist social dynamics; ultimately, they succeed in developing and disseminating their view that the Roast Busters are a product of persistent and pernicious rape culture, a key weapon of contemporary patriarchy. This paper shows that girls can and do engage activistic practices that are more worthy of scholarly attention than the dearth of recent research on girls' activism would suggest. [ABSTRACT FROM AUTHOR]