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The article states that image bookmarking service Pinterest Inc. was eliminating hands-on support to marketers outside of its core areas and narrowing its advertising focus to retailers and consumer packaged goods companies as of late 2015.

The article states that several media and telecommunications firms including Verizon Communications Inc., IAC/InterActive Corp., and News Corp. expressed interest in purchasing U.S. technology company Yahoo Inc.'s Internet business as of early December 2015. It also examines Yahoo's potential appeal to private equity firms such as TPG Capital looking to take Yahoo private in order to restructure the company. According to the article, the Yahoo board of director planned to consider several options in meetings during the first week of December 2015.

The article discusses the strategy of technology firm AOL chief executive officer (CEO) Tim Armstrong in investing in advertising technology and acquiring firms such as TechCrunch, Huffington Post, and Adap.tv, which resulted in AOL's success in the advertising sector and led to U.S. telecommunications firm Verizon Communications Inc. paying $4.4 billion to acquire AOL. The article presents comments from Verizon executive John Stratton.

The article states that Swedish music-streaming company Spotify AB was in talks with several digital-media companies including Time Inc., Tastemade Maker Studios, and Fullscreen to expand into the Web-video business as of early May 2015. The article states that Spotify envisioned a video service available to subscribers and non-subscribers that could eventually feature advertising. The article also discusses subscription video services including Netflix Inc., Amazon.com Inc., and Hulu.

The article discusses competition to Internet-search firm Google Inc.'s YouTube video Website. Startup firm Vessel and social media companies Facebook Inc. and Snapchat have approached large media companies including Time Warner Inc. and Viacom Inc. about hosting their video content. They are said to be offering revenue-sharing deals from advertising that would pay the media firms more than YouTube does.

The article reports that sports cable-television network ESPN will begin using Internet-based auctions to sell some of the advertisements shown on its "SportsCenter" program. ESPN executive Eric Johnson says he does not believe the auctions will diminish the premium prices television advertising commands. Additional information is presented about the pressure television networks feel to adopt advertising methods common to the Internet.

The article discusses fraud in Internet video advertising. Advertising agencies seeking to place video advertisements for customers sometimes do so through advertising exchanges, where disreputable parties cheat advertisers by placing advertisements on Websites for which they generate phony traffic. Harvard Business School professor Ben Edelman is active in identifying advertising fraud.

The article discusses plans by Internet company Yahoo Inc. to begin producing original video content to be shown over the Internet. The company is expected to order four Web series of 10 episodes apiece, to be made by experienced television writers and directors. Chief executive Marissa Mayer's strategy includes video programming as a means of selling more video advertisements.

The article discusses an estimate from trade group the Interactive Advertising Bureau that virus-stricken computers programmed to visit specific Websites account for over one-third of traffic on the Internet. Perpetrators create Websites and collect money from advertisers based on the volume of this fraudulent traffic. Vivek Shah of the Interactive Advertising Bureau has said that Internet advertising is dealing with a crisis.

The article offers news briefs from the U.S. as of December 28, 2015 including increase in Instagram followers on cooking site Food52 due to its chocolate chip cookie recipes, and debut of Colgate as Super Bowl, annual championship game of the National Football League (NFL), advertiser.

The article focuses on issues concerning AOL Inc.'s AOL On video-syndication network as raised by its media partners.

The article offers information on topics including the internet traffic caused by Pinterest, bookmarking software, the online retailers in the U.S., and the food videos on the online social media Facebook created by food marketers and content creators.

The article offers information on topics such as the difficulty in verifying the results of advertisements in video messaging application Snapchat and the target on journalists of advertisements in website Facebook.

The article offers information on how adtech firm Operative Media Inc. offers media companies with software in helping manage their advertisement inventory, and the criticism faced by the holiday catalog of luxury department store Bloomingdale's Inc. in 2015.

The article offers business news briefs as of mid-October 2015, namely, the move by several major media firms like NBCUniversal to make content available for a planned YouTube subscription service, the claim by PepsiCo's Bradley Jakeman that the advertising agency model is breaking, and a forecast stating that digital advertising (ad) revenue will exceed television (TV) ad spending in 2016.

The article reports on media company NBCUniversal's deal with technology company Google Inc. to sell advertisements and videos on the video-sharing site YouTube, and on media and advertising executives' response to the merger of audience measurement companies Rentrak Cop. and comScore Inc.

The article offers information on Justin Stefano and Philippe von Borries, founders of fashion and lifestyle site Refinery29, focused on the sale of non automated advertisements.

This section offers U.S. television industry news briefs including a report which found that most TV viewers discover new shows from watching TV commercials, the launch of consulting firm Wildness by digital programmer and distributor AwesonenessTV, and new shows from big broadcast networks.

The article offers news briefs in 2015 including the campaign for the search-advertising budgets of Pinterest Inc. and the revenue outlet of technology company Apple Inc. following the launch of its mobile software update.

The article offers news briefs in the U.S. in 2015 including the development of the advertising infrastructure of messaging application Snapchat Inc. user and the hits of "Jimmy Kimmel Live" clip featuring President Barack Obama reading tweets concerning him.

The article discusses the impact of the move of telecommunications company Verizon Communications Inc. to acquire mass media company AOL and mobile advertising company Millennial Media Inc. to improve Verizon's advertising technology.

The article reports on the launch by the Web video company Hulu of an advertising-free option to stream television shows and movies to attract new customers and boost profits in 2015.

The article reports on the move by social-networking company Facebook Inc. to introduce a video-matching-technology product to prevent posting of videos without permission.

The article offers news briefs of the U.S. in 2015 including creation of a marketing agency Influent50 by the advocacy group AARP, creation of InQuencer Network by web publisher Refinery29 & acquisition of stake in online video specialist iStreamPlanet by telecommunication firm Time Warner.

This section offers news briefs on the media and entertainment industry as of August 10, 2015 on topics that include the posting of videos from video-sharing website Youtube to online social networking website Facebook and the single "Rattle That Lock" of English rock band Pink Floyd.

The article reports on the plans of publisher Ten: The Enthusiast Network to launch a quarterly automotive magazine inspired by the YouTube video series "Roadkill," hosted by David Freiburger and Mike Finnegan.

The article reports business outlook for the Yahoo Gemini advertisement-buying platform launched by technology firm Yahoo.

The article presents news briefs in the August 3, 2015 issue of the publication "The Wall Street Journal" on topics including the rejection of ad technology by digital publishers and the decision of political advertisers to increase their use of online advertising tools to reach potential voters.

This section offers media news briefs as of July 27, 2015 on topics including the revival of the Colonel Sanders mascot by fast-food restaurant Kentucky Fried Chicken (KFC), the launch of Univision Creator Network by Univision Communications, and the potential impact of media reviews on public relations firm Publicis Groupe.

The article reports why YouTube video creators such as PewDiePie and Jack Vale prefer video-sharing web site YouTube over the video player feature of social networking platform Facebook.

The article informs about the acquisition of web publisher ViralNova by the digital media company Zealot Networks by paying 100 million dollars and also presents views of Zealot's owner Danny Zappin on the same.

The article reports that Marvel Entertainment Inc. has entered into a marketing partnership with the software maker Adobe Systems Inc. and presents the views of Sasha Braude, Adobe's senior director of campaign marketing, on popularity of Marvel among young people.

The article reports that American mass media company AOL reached a deal with American technology company Microsoft Corp. to handle the sales of display, mobile and video advertisements on Microsoft properties in the U.S. and eight other markets.

The article reports that more companies have put up their media buying business for review at the 2015 Cannes advertising festival compared with previous years.

This section offers news briefs concerning the mass media industry as of June 2015, including the social media company Facebook's plan to build mobile advertising formats, media research firms Rentrak Corp. and ListenFirst Media collaborating on a research about television shows that foster consistent viewing and online video company Tastemade planning to distribute local content to television with the help of technology firm Apple Inc.

The article offers news briefs in the advertising industry worldwide as of mid-June 2015, namely, the move by venture capitalists to shift away from advertising technology (ad-tech) companies, and the move by Cable News Network (CNN) to establish an in-house studio that will produce news-like content on behalf of advertisers.

This section offers marketing news briefs including the decision of international mass media company Comcast Corp. to acquire television (TV) advertisement-targeting firm Visible World, the efforts of brands and top creative executives in adjusting to the way U.S. consumers are using Web video on mobile telephones or in Web environments and the criticisms thrown by car sharing company Zipcar against advertising agencies.

The article highlights the plan of music-streaming service Spotify AB in May 2015, to provide video programming and podcasts, as well as a new interface to offer content recommendations based on a user's taste and mood.

The article states that mass media firm AOL Inc. chief executive Tim Armstrong could net almost $180 million from the May 2015 sale of AOL to U.S. telecommunications firm Verizon Communications Inc.

The article offers U.S. media industry news briefs as of May 4, 2015 on topics including building of editorial teams by companies to write content on social media for marketing products and services, and a technology developed by social-media marketing firm Glow to record live video streaming.

The article reports on claims by major ad buyers that Facebook still pales in comparison to YouTube in terms of actual inventory.

The article discusses the digital video consumption report published by the Interactive Advertising Bureau (IAB) which highlights preference of smart or connected television (TV) owners in the U.S. for video streaming.

The article states that U.S. technology firm Yahoo relaxed its emphasis on the acquisition of scripted original series following its 2014 acquisition of the series "Sin City Saints" and "Community."

This section offers news briefs relating to the media industry as of April 13, 2015, including the increasing use of advertisement-blocking software by Internet users, the online social networking site Facebook handles branded entertainment videos and advertisements in television reruns.

This section offers marketing news briefs as of April 6, 2015 including emphasis on health-consciousness in the industry, details of a study conducted by recruitment firm Korn Ferry on the chances of chief marketing officers to be chief executive officers, and growth in mobile advertising.

The article presents news briefs related to U.S. businesses including the launch of the Whipclip app, which allows sharing of television show clips, by Internet entrepreneur Richard Rosenblatt, and the merger of food companies Kraft Food Group Inc. and H.J. Heinz Co.

The article offers marketing management news briefs, one on Avalanche advertisements, or online ads placed among editorial content on a publisher's website using a technology licensed by publishing services firm Velocity Made Good and one on firms offering new strategies for measuring advertising effectiveness.

This section offers news briefs pertaining to media and marketing as of March 16, 2015 including the ad-buying option offered by video sharing Web site YouTube that targets Hispanics, and the television rights deal between Internet company Tubi TV and Viacom Inc.'s Paramount Pictures.