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Start Over Author "McCarthy, Michael" Journal wall street journal - eastern edition Region california
2 results on '"McCarthy, Michael"'

1. New Shuttle incites a war between old rivals.

Author

McCarthy, Michael J.

Subjects
*AIRLINE industry
Abstract

Focuses on the launch of a low-fare service, Shuttle, by United Airlines of UAL Corp. to compete with Southwest Airlines in California. Details of the new service and reaction of Southwest to it; Discussion on United's strategy to outcompete Southwest.

Published
1994

2. Southwest flies circles around United's shuttle.

Author

McCartney, Scott and McCarthy, Michael J.

Subjects
*AIRLINE industry
Abstract

Reports on the failure of United Airlines to dominate the California air travel market, a distinction which belongs to Southwest Airlines. United Airlines' strategy; Reasons for failure.

Published
1996

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