1. Viva la Differenza!
- Author
-
Rohwedder, Cecilie
- Subjects
- *
FASHION merchandising , *RETAIL industry , *MARKETING , *RETAIL stores , *CONSUMERS , *MERCHANDISING , *ADVERTISING , *CONSUMER goods , *CONSUMER behavior , *SHOPPING , *SELLING , *SALES management - Abstract
Discusses how some luxury retailers are trying to attract shoppers' interest by selling certain items in limited locations. Strategy of Tod's SpA, Milan, which plans to renovate its stores in Paris, Rome and New York City; How a minor retail revolution away from standarization at the high end started with Italy's Prada in New York City; Background on global expansion by international fashion houses; Focus of Gianni Versace SpA and Burberry PLC.
- Published
- 2003