1. Strategy of Managing Cultural Diversity to Develop Creativity in a Learning Organization.
- Author
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SETOUTAH, S. and JELJELI, R.
- Subjects
- *
CULTURAL pluralism , *CREATIVE ability , *ORGANIZATIONAL learning , *ORGANIZATIONAL communication , *CROSS-cultural communication , *MULTICULTURALISM - Abstract
This study aims to identify strategies to manage cultural diversity and develop creativity at "Fertial Company" in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems among multicultural competencies. As a solution, managers have worked on cultural diversity management methods to support external pressures arising from the external environment and internal pressures related to the functional combination of Cultural backgrounds. The study finds that multiculturalism enhances human and organizational capital, leads to organizational flexibility, and leads to creativity, multiple options, creative alternatives, and solves problems efficiently. [ABSTRACT FROM AUTHOR]
- Published
- 2020
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