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In last years, a new model of business, known as e-marketplaces, has appears. This paper tries to show what they are and how they do. Furthermore, several strategies oriented to gain vendor users' loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality is the main factor, the paramount importance are also to improve the e-marketplace's corporate image and the users perception that the e-marketplace provides them added value. [ABSTRACT FROM AUTHOR]

In last years, a new model of business, known as e-marketplaces, has appears. This paper tries to show what they are and how they do. Furthermore, several strategies oriented to gain vendor users' loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality is the main factor, the paramount importance are also to improve the e-marketplace's corporate image and the users perception that the e-marketplace provides them added value. [ABSTRACT FROM AUTHOR]

Corporate reputation is a key intangible asset for organizations, especially in intensive-staff services, because it allows creating and sustaining competitive advantages. As managers are essential in the creation and communication of reputation, the aim of this paper is to establish a model about reputation perceived by them. Thus, Human Resources, Ethics and Costumer Loyalty, Media Reputation, Good Functioning, Respect and Credibility, and Environmental Responsibility are identified as specific dimensions that affect to the reputation perceived by managers of service companies, such as accounting audit firms that operate in Spain. This will facilitate the strategic management of reputation. [ABSTRACT FROM AUTHOR]

This paper aims to approach to the reality of the environmental marketing in the Spanish industry, identifying, on the one hand, the most salient green practices in this sector and, on the other hand, the profiles of companies more prone to adopt them. Findings suggest that, in general terms, more socially visible organizations are more interested in environmental marketing practices. In addition, it is also observed that the implementation degree of environmental modifications in internal processes related to logistics and product design is superior to market directed actions, mainly oriented to promote and communicate the organization's environmental behaviour. [ABSTRACT FROM AUTHOR]