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In India, the most imperative issue ascends in conventional technique is the unevenness in the configuration of climatic conditions (occasional precipitation, soil disintegration and so on) because of which the efficiency is diminished to a noteworthy degree. Another real disservice is these gadgets are yet to reach in the Indian market. The mindfulness is inadequate in the Indian farmers. To decide the dirt ripeness and profiling he needs to movement to adjacent agriculture based on turmeric cultivation focuses, which might possibly be available. The data in regards to the dirt conditions are not adequately utilized by the Indian farmers. The main objective of the study is to analyse the level of awareness among farmers about IoT in marketing process. For this purpose a sample of 75 was collected from the farmers of Coimbatore region based on random sampling method were percentage analysis, one way Anova, multiple regression and Kruskal Wallis test were used as samples to analyse the data. The conclusion is that the respondents don't have awareness towards access to web for IoT in marketing, display of notices/circulars through news papers by the government, checking availability of Books/lend out and the respondents (farmers) also have a negative opinion towards the process of IoT in marketing. [ABSTRACT FROM AUTHOR]

The markets in India today are swamped with a extensive range of competitive products and offers, range of consumer attitudes and preferences, increase of brands. Leisure time and luxury markets have explosion in the new millennium. Modern lifestyle changes and shifts in psychographic inclination have resulted in demand for novel and innovative range of branded products and services. In such a condition understanding consumer behavior has become more composite for marketing mix, segmentation and to expand new dimensions in consumer orientation in a changing environment. Brand preferences are frequently studied by attempt to study and identify the loyal consumers. This paper presents a study of reason for change in brand preferences. The study considered 500 respondents from Coimbatore city, Tamil Nadu, India. Systematic sampling method has been used to select the sample and questionnaire is used to collect the data. The study found that the consumers are ready to change their brand preference. The main reason for change in brand preference is sales offers and discounts provided by the manufacturers. It is suggested that the manufacturers and marketers should concentrate and predict the consumers mind to retain their brand image. [ABSTRACT FROM AUTHOR]

On the impact of COVID 19 has interrupted the financial accomplishments besides the resources limits considerably. In Indian economy agriculture sector alone will provide more than the contribution of other sector. The effect of COVID 19 has intimate the rural sector on the part of rural supply chain. Though the government has alloted to permits the transports allowing them to provide fodders, fruits and cereals a huge amount of carriers are but to acquire grip of their authorizations. This is prominent interval occupied for the farm yields to reach the market. In this background the major objective of the study were (i) COVID-19 and Agriculture sector in India, (ii) COVID-19 and role of government and (iii) Impact of COVID-19 and crop diversification in selected farm households. The study was conducted on both the primary and secondary data with Multistage random sampling technique was adopted. The Coimbatore district was selected and the district can be divided into 12 blocks and the total sample size was 100 Thondamuthur and Annur block. Through the analysis we clearly demonstrate that crop diversification with COVID-19 in selected farm households. The Indian government, in aidenticalsubstantialchange, has reported to ignoreeffort for agriculturalists, agriculture laborers and accumulating and sowing-related machines after the purview of lockdown. [ABSTRACT FROM AUTHOR]

In India needs effective policies and programmes to address the increasing number of slums in the urban areas particularly in big cities, inadequate basic infrastructure and facilities, inadequate availability of protected water supply to the urban poor, and underlines the significance of urban development programmes. The present research analysed theoutcome of basic service to urban poor, from the perspectives of the beneficiaries, socioeconomic background of the beneficiaries of basic service to urban poor housing, and to suggest suitable social work interventions to improve their conditions. By conducting a survey 271 JNNURM Phase-1 beneficiaries in Coimbatore district, Tamil Nadu and proportionate in simple random strategy was adopted in selecting the samples from the population. This will help to evaluate the beneficiaries, whose housing condition was poorer before implementation of the basic service to urban poor, continue to experience lesser urban quality of life even after the implementation of the schemes. The independent samples t-tests were applied to tested hypothesis. The results revealed that there is statistically significant difference in the service to urban poor beneficiary respondents perceived lower levels of quality of life. However, point that is emphasised here is that the Social Work Intervention should at primary and secondary method of approach to improve the basic service to urban poor. [ABSTRACT FROM AUTHOR]

Retention is the ability to hold the position, power and economic status in general. Employee retention emphasises holding the best, smart working and productive employee for the organization's benefit and growth. Organizational factors and employee morale plays a vital role in retaining employees. Organizational factors include Organisational culture, leadership, co-workers, nature of work, work environment and employer brand are significant in retaining employees. High morale prevailing in an organization leads to increase in the employee performance, enhances productivity, improves teamwork, creates trust and belongingness towards the organization, while low morale affects the organization culture that in turn affects productivity. In an organization if the employees have high morale, their attitude to stay in the organization increases and vice versa. This study aims to investigate the impact of organizational factors on retention with the mediating role of employee morale among 100 doctors in eye hospitals, Coimbatore. The study discloses that changing organizational factors according the employee needs is the key for retaining the valuable employees for a long run in the organization. [ABSTRACT FROM AUTHOR]