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In India, the most imperative issue ascends in conventional technique is the unevenness in the configuration of climatic conditions (occasional precipitation, soil disintegration and so on) because of which the efficiency is diminished to a noteworthy degree. Another real disservice is these gadgets are yet to reach in the Indian market. The mindfulness is inadequate in the Indian farmers. To decide the dirt ripeness and profiling he needs to movement to adjacent agriculture based on turmeric cultivation focuses, which might possibly be available. The data in regards to the dirt conditions are not adequately utilized by the Indian farmers. The main objective of the study is to analyse the level of awareness among farmers about IoT in marketing process. For this purpose a sample of 75 was collected from the farmers of Coimbatore region based on random sampling method were percentage analysis, one way Anova, multiple regression and Kruskal Wallis test were used as samples to analyse the data. The conclusion is that the respondents don't have awareness towards access to web for IoT in marketing, display of notices/circulars through news papers by the government, checking availability of Books/lend out and the respondents (farmers) also have a negative opinion towards the process of IoT in marketing. [ABSTRACT FROM AUTHOR]