1. Your goal should be to become a trusted advisor.
- Author
-
Turen, Richard
- Subjects
TRUST ,REPUTATION ,CONSULTANTS ,TRAVEL agents ,COMMERCIAL agents ,FINANCIAL planners - Abstract
The article discusses the changing reputation of American travel agents over time. In the past, travel agents were ranked similarly to used car dealers by the public due to inconsistent pricing and competition. However, the internet and the COVID-19 pandemic have not put travel agents out of business, and there is increasing support for using professional advisors when planning trips. Travel agents have adapted by changing their terminology and striving to become trusted advisors. They aim to form personal relationships with clients, provide support in emergencies, and offer services that prioritize the client's needs. The article suggests that travel agents can be seen as equal to other trusted professionals in a person's life, such as physicians or financial advisors. [Extracted from the article]
- Published
- 2023