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Many developing countries strive, through stimulating employment policy in tourism sector, to ensure the new opportunities for development. Specificity of perception of managers in that respect is influenced by a lot of factors, from personal characteristic of managers, internal forces of travel agencies, migrations and performance of workforce, and business cycle of a travel agency. It is also very important that managers do not prefer the „hard“ to „soft“ approach in human resource management, because that would demotivate human resources in the long run, and thereby jeopardize the competitive advantages of travel agencies. The basic aims of the research are to find dominant type of manager`s approach in human resource management, and manager`s motivation tchniques in travel agencies in Montenegro. General scientific methods of cognition, observation, surveying and the statistical method are used in the paper, and as regards special scientific methods of cognition, the methods of abstraction and concretization are used. The basic hypothesis in the research is that, managers in travel agencies in Montengro, favorable „soft“ approach in human resource management, and non-matherial tehniques of human resource motivation. Research finding is that with combined motivation techniques of human resource motivation (material and non-material), managers could provide more significantly business results than they are nowadays in travel agencies in Montenegro.