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The article reports on the growing popularity of magic shows in the U.S. It mentions that due to the rising demand of magic performances, myriads of magic productions were being performed in various states. In Los Angeles, California, theater-restaurant Magic Castle showcased its art and craft of legerdemain. In North Hollywood, Magician Mark Wilson hired 20 full-time employees to build and devise special effects for its trade shows, while in Broadway, Magic Show showcased the famous magician Doug Henning. Moreover, the Society of American Magicians reported the greatest membership gain in July 1974.

The article focuses on magic show "Le Grand David and His Own Spectacular Magic Company," of magician Cesaroe Pelaez, which is dubbed as the finest magic show in the world today by the American Museum of Magic in Michigan. It is stated that the two and half hours show is owned and managed by the 72 members of the show who performs only on Sundays. It is reported that the members, which include teachers, lawyers, housewives, and architects, perform mostly without pay.

The article focuses on several places and entertainment events for unconventional delegates in New York City. It states that visitors can express their messages and have them delivered with fidelity of a receiver. It notes that the best thing to do is a walk on the mild side in Paley Park, Greenacre Park, and Brooklyn bridges. Furthermore, it points out that New York has various street musicians to entertain people in a convention hall, as well as the magicians at Lou Tannen's 1549 Broadway or at the Hornmann Magic Co.