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The purpose of this study is to review causal effect of corporate image, customer royalty on switching cost. Specifically, giving managerial view point to build strategic CRM is major purpose of this research with finding out how the switching cost influences to the corporate image and customer loyalty deciding customer`s desire of repurchase and knowing the important factors of corporate image. The result of this study is that switching cost has an effect on corporate image as the important factors. Also corporate image influences on customer loyalty.

The corporate image in the modern competitive industry is one of the most important factors that invites customer`s desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer`s desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer`s high recognition of the corporate has an influence on customer value.

Recently the environment of Korean business cultures has rapidly changed. Companies have their own images. They are Perceived among companies, so they are awarded as the important factors of the making relation. Especially the importance of corporate image was brought to the fore and it has been dealing with continuously and variously since 1990s. Previous empirical research has focused on the orientation of consumer in perceived company image. But the goal of this study is focused on the effects of the perceived image between corporations in trust and commitment of relationship. The results of this study perceived image were indicated to have an effect on trust. In addition, trust were also indicated to have an effect on commitment. C.E.O, Growth, Innovation image were indicated to have an effect on trust as the important factors.