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The introduction of the single European currency called euro in 1999 poses a number of challenges for card payment companies. First, transition to the euro requires card payment systems to recognize the coexistence of the currency with the currency units of other countries. Second, there is considerable difficulty in determining when acceptance of the euro in payment transactions will take place. The key for card payment companies is to devise a new approach that combines operational support with commercial and strategic issues., The euro represents a window of opportunity for increasing plastic card payment volumes With less than 100 business days to go before the birth of Europe's infant currency, there is [...]