1. Cable Companies Make Pitch for HD.
- Author
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King, Danny
- Subjects
- *
SALES promotion , *CABLE television industry , *HIGH definition television , *VIDEO on demand - Abstract
This article deals with the promotion efforts of cable companies for their high-definition (HD) offering. Comcast, whose 24.4 million customers make it the largest U.S. cable service, has been the most aggressive at pitching its HD services. Comcast said it would give its subscribers 1,000 HD choices by the end of 2008. Taking a different approach, Time Warner Cable, whose 45 HD channels put it slightly ahead of Comcast but whose 300 video-on-demand (VOD) titles in HD lag Comcast's inventory, calls itself Home of Free HD.
- Published
- 2008