1. The communicative constitution of academic fields in the digital age: The case of CSR.
- Author
-
Wenzel, Matthias and Will, Matthias Georg
- Subjects
DIGITAL technology ,SCIENTIFIC community ,SOCIAL responsibility of business ,SOCIAL theory ,PRACTICE theory (Social sciences) - Abstract
Although the digital transformation of knowledge production has put communication front and center in the production and recreation of academic fields, research on scientific communities still mostly promotes an actor-centric or institutionalist understanding of academic fields. This, we argue, points to the need for a digital transformation of our understanding of academic fields, one that does justice to the important role of communication in the production and recreation of academic fields. Therefore, in this paper, we draw on the "communicative constitution of organizations" (CCO) view to explore how academic fields are communicatively constituted. Our GABEK -based discourse analysis focuses on the communicative constitution of the academic field of corporate social responsibility. Our findings illustrate how academic fields are constituted through the enactment of three communicative practices: embedding, diverging, and converging. Furthermore, our results indicate how the communicative constitution of academic fields occurs through the sequential enactment of these practices. Our theoretical framework extends the literatures on scientific communities and CCO by beginning to develop a communication view of academic fields. These ideas also have implications for the digital transformation of social theory more generally. • Communication is key to the (re)production of academic fields in the digital age • Like other academic fields, CSR is constituted through communicative practices • These communicative practices include embedding, diverging, and converging • Academic fields are constituted through their sequential enactment • Practice theory might be a language for the digital transformation of social theory [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF