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Purpose: Although various researchers have paid attention to differences in the way Chinese and Western documents are structured, only few have investigated how Chinese and Western users differ in their way of using instructions. This study experimentally investigates the effects Chinese and Western manual structures have on Chinese and Western users, in terms of task performance, user satisfaction, and information selection. Method: A 3x2 randomized experiment (N = 127) was conducted, with participants' cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) and manual structure (Chinese versus Western) as independent variables and task performance, user satisfaction, and information selection as dependent variables. Supported by a manual, participants performed tasks with Excel and afterwards filled out a satisfaction questionnaire. To investigate information selection, eye-tracking data were collected. Results: Regarding task performance and user satisfaction, no significant main and interaction effects were found. Regarding information selection, our research confirmed some of the hypothesized differences between Chinese and Western users: Chinese users pay less attention to structuring elements (table of contents and headings) and more attention to visuals. Conclusion: Our findings suggest that cultural adaptations of the structure of manuals do not really matter: Chinese and Western users perform equally well and have similar satisfaction scores with Western and Chinese manual structures. Paradoxically, the differences found in users' information selection behaviors provided some support for the differences in document design practices. However, users of both cultures appear to be sufficiently flexible in using instructions that are not culturally adapted. [ABSTRACT FROM AUTHOR]

Purpose: Research shows that Western and Chinese technical communicators structure their documents in different ways. The research reported in this article is a first attempt to systematically explore the effects cultural adaptations of user instructions have on users. Specifically, we investigate whether Western (from Europe and North America) and Chinese (from the People's Republic of China) users would benefit from a document structure that is theoretically assumed to reflect their cultural preferences. Method: Using the SDLT rados Studio 2014 translation software package, a 2x2 experiment (N=80) was conducted with manual structure (Western versus Chinese) and cultural background (Western versus Chinese) as independent variables. The Chinese and Western manual structures were based on the literature on cultural differences between Western and Chinese technical communication. Dependent variables were task performance, knowledge, and appreciation of the software and the user instructions. Results: Contrary to our expectations, no significant differences were found between the conditions. Both Western and Chinese participants performed equally well and were equally appreciative when using the Western and Chinese manual structure. Conclusion: The results of our study raise questions about the validity and/or the relevance of the current insights regarding cultural differences in the structures of user instructions. Cultural differences found in content analytic research may reflect the habits of technical communicators rather than the preferences of users. However, caution is needed in interpreting our findings, as our research experiences also raised a number of methodological issues that must be addressed in future research. [ABSTRACT FROM AUTHOR]