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The article focuses on Betty Hérard, director and chief executive officer of New York City-based Hérard Center of Technology. As for many entrepreneurs in New York City, the events following September 11 terrorist attacks were devastating for Hérard. But the key to the revitalization of her business, and indeed the touchstone of her entire career, has been flexibility. Hérard had successfully operated her technology training school for five years when terrorist attacks happened. To rehabilitate her business, she turned her attention away from the almost-nonexistent corporate client base, and began focusing on providing training programs and services for workforce investment programs, which are funded by U.S. Department of Labor.