1. Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism
- Author
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Pilar Tirado-Valencia, Soyeun Lee, Heesup Han, and Antonio Ariza-Montes
- Subjects
media_common.quotation_subject ,Geography, Planning and Development ,non-profit religious organization ,TJ807-830 ,Management, Monitoring, Policy and Law ,Research purpose ,TD194-195 ,Renewable energy sources ,Survey methodology ,0502 economics and business ,Loyalty ,gender ,GE1-350 ,media_common ,Environmental effects of industries and plants ,Renewable Energy, Sustainability and the Environment ,Mental well-being ,05 social sciences ,Non profit ,mental well-being ,loyalty ,Comprehension ,Environmental sciences ,volunteers ,attitude ,050211 marketing ,Religious organization ,Psychology ,Social psychology ,050212 sport, leisure & tourism ,Tourism - Abstract
The present research aimed to explore volunteer travelers&rsquo, loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence. A quantitative process along with a survey method was utilized to attain the research purpose. Our empirical results showed that awareness of the need, performance of the organization, attitude, and the mental well-being were critical contributors to increasing loyalty. Attitude and mental well-being were vital mediators. The performance of the non-profit religious organization included a comparative importance in building loyalty. In addition, gender moderated the effect of awareness of the need and performance of the organization on the travelers&rsquo, attitudes toward it. As very little is known about volunteer tourists&rsquo, behaviors, the current study satisfactorily provides an apparent comprehension regarding how their loyalty for the non-profit religious organization is generated and what factors drive this loyalty.
- Published
- 2020