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Your search keyword '"King LA"' showing total 8 results
8 results on '"King LA"'

3. Ninon Peres et Geoffrey Poulain (Buzzman).

Author

ROYET, MARIE-CAROLINE

Subjects
ADVERTISING campaigns, MARKETING
Abstract

The article reviews advertising campaigns created by Ninon Peres and Geoffrey Poulain for Burger King, La Vie, and IKEA.

Published
2022

4. « L'ADN DE BURGER KING, C'EST AUSSI L'AUDACE ».

Author

CHANEL, SORLIN

Subjects
BUSINESS expansion, FRANCHISOR-franchisee relationships, JUNK food, SNACK foods
Abstract

The article offers information on Burger King's successful expansion in France, marking the opening of its 500th restaurant in Chasse-sur-Rhône. This milestone highlights Burger King's strong presence throughout the country, its adaptability to attract and retain customers, and its popularity among its 150 franchisees who contribute to the brand's rapid growth.

Published
2023

6. Burger King, supplément Buzzman.

Author

CHANEL, SORLIN

Subjects
ADVERTISING, CORPORATE image, MARKETING, CONVENIENCE foods
Abstract

The article informs about role of French advertising communication Buzzman who allowed Burger King to develop in built a leading reputation with better marketing. n Topics include typical and creative communication which accompanies the express development of the fast food brand; and relaunch of Burger King in French is even turning into commercial success.

Published
2021

7. «Blachas, fondateur de Stratégies, était visionnaire».

Author

Masson, Gilles

Subjects
ADVERTISING, INVESTMENTS, LIBERALISM, POPULISM, ANNIVERSARIES
Abstract

The article discusses 50th anniversary of the periodical with Stratégies Festival. Topics discussed include opportunity to pay tribute to journalist Christian Blachas, founder of Stratégies; rise in investment in digital advertising during COVID-19 pandemic; and business opportunity with a hybrid editorial line, a mixture of liberalism, ultra-conservatism and populism.

Published
2021

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