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An interview with Carine Kraus, the head of engagement at Carrefour is presented. She highlighted the company's commitment to corporate social responsibility (CSR), diversity, and inclusion. She discussed how the public's dwindling trust in institutions has shifted expectations onto businesses. She emphasized that the crisis of trust is real, especially in the realm of food, where Carrefour aims to lead the way in the transition towards sustainable and healthy eating for all.

The article offers a preview of the "Bon pour nous", a range of individual meal options, from William Saurin.

The article offers information on Ramdam Social, a new solidarity-based food brand launched in major retail on January 22, 2024. Topics include the unique economic model behind the brand, created by Julie Boureau and Luc-Olivier Pieret, focusing on contributing to meals for partner associations such as Samusocial de Paris, food banks, and Secours populaire.

The article focuses on the transformation journey of Arena Media under the leadership of Florence Destang. It states that Arena Media, an alternative agency under Havas Media Network, has evolved from a "little sister" agency managing duplicates to a significant player with a focus on trust, collaboration, and growth. It highlights Arena's client-centric approach, customized team structures, and expertise in specific verticals such as entertainment, food, and health.

The article offers news briefs on three innovative sustainability initiatives. It mentions that Carbon Maps assists agri-food industry players in assessing their environmental impacts, while Decathlon, France, introduces Reborn, a circular shoe project that recycles production waste. Additionally, 366, a regional daily press advertising agency, earns the Positive Company label for its responsible business practices, reflecting a broader trend towards sustainability across various sectors.

The article offers information on Edenred's latest advertising campaign, following its brand architecture, platform redesign, and logo overhaul in 2017. Topics include the collaboration with the agency Marcel for the campaign, which aims to increase Edenred's visibility among the general public. The campaign focuses on the brand's diverse services, such as mobility solutions, meal vouchers, gift cards, and home services.

The article presents the discussion on inVivo, the introduction taking the form of a promotional film. Topics include French conglomerate embarked on an expansive campaign since September 8th, in conjunction with the Rugby World Cup France 2023; and representing a golden opportunity for showcasing the agri-food industry by emphasizing its supply chains, regional diversity, and landscape.

The article reports on the Spanish start-up Heura that intends to impose itself on the plant-based meat market with its products as well as through daring communication. It informs that Heura is specializing in vegetable products and offers an alternative to meat, is setting up its first pop-up store in France, where it has recently arrived, in the spring of 2021. It mentions that according to a press release announcing the European leader in plant-based food technology by 2027.

The article reports that Terr'Africa and Terr'Ivoire brands were created to promote food from local producers on African markets, with a long-term project led by the branding agency Team Créatif, under the efforts of International Fund for Agricultural Development (IFAD). Topics include discussions on the need to create a brand to promote local producers and help develop products; and brand intervened on the strategy and the creation of the brand as well as on packaging advice.

The article highlights the recent separation between Spotify and Archewell Audio, noting that the partnership produced only one podcast in three years despite expectations for a more substantial production. It also briefly mentions cynical facts about the Cannes Lions festival. It includes a book review of "Bien manger pour vivre mieux," written by Pierrick De Ronne, which explores the challenges of the agri-food industry and proposes a new approach based on collective intelligence.

The article focuses on Panzani, a French-Italian agri-food group that has revealed a new corporate identity designed to unify its brands and assert its dual culture after its acquisition by CVC Partners. Topics include the group has redefined its corporate identity with the aim of embodying the company's values and vision, including communication around its Social responsibility pillars; and the necessary redefinition of Panzani's corporate identity and the complete brand platform.

An interview with Sylvain Zaffaroni, co-founder of "To feed tomorrow", is presented. Topics include developed the "Reverse CVs of agro" operation to address the historic deficit of farmers and shortage of human resources in the food industry; and campaign promotes brands' Curriculum vitae (CVs) where production entities are located far from regional capitals and support functions suffer from high turnover in supermarkets.

The article reports that France's leading daily, Ouest-France, has committed to the climate by drawing up a ten-point charter approved by the leading publisher in France with verifiable commitments, such as scientific consensus, and developing electric cars and even bicycles for reporters. It mentions that the newspaper aims to strengthen its readership and develop themes such as food, health, and the economy of the sea, and business life.

The article focus on the sale of African food products in France. Topics include development of small business with an investment fund has joined the company to grow and invest in production tools of strategy and resource mobilization; and educational work on the use of products and ingredients, on packaging, on entering the catering industry which often initiates fashions in supermarkets.

The article reviews an advertising campaign made by Brand Station for Epicery.

The article reviews advertising campaigns created by Hanna Diraison and Alexis Dumont of Rosa Paris for SNCF Voyageurs, HappyVore, and Ouigo.

The article informs that in response to the invasion of Ukraine, more and more brands are withdrawing from Russia. It mentions that a sign that this boycott, in addition to relative effectiveness and sometimes symbolic significance, raises serious questions about its legitimacy, meanwhile French agri-food group indicate that it was continuing its activities in Russia.

The article offers information on the internship experiences of few business students in a large CAC 40, a benchmark used for French stock market index after business school. Topics discussed includes marketing structure in food sector, research and development teams for sales and types of agriculture in France.

The article discusses Don't Give in to Sirens Quick Commerce, which includes nothing seems to be able to stop the start-ups of Quick commerce, which chained frantically fundraising of several hundred millions of euros. The pureplayers of the food trade raised more than $ 1.6 billion in Europe on the top six month of the year, compared to $ 687 million for the whole of 2020, according to Pitchbook.

The article discusses In the kitchens of Chefclub, which includes More than a social media, Chefclub is now launching into the food industry, at the heart of this start-up are chefs and marketing specialists.

The article informs about the partnership of Mikado Foods with Marcel Food Ltd. Topics include brand campaign will be deployed in early 2022 in ten countries in Europe and on all channels of the advertisers; and agency was working with two Mondelez brands associating it with the universe of series and pop culture.

Information on the La consommation change, et vous?, a conference on consumption change that was held in Paris, Franc on February 7, 2019 is presented. Topics discussed include growth of e-commerce platforms such as Alibaba and Amazon, digital cataloging of food and organic alternatives in food industry.

Information on the agricultural conference Salon de l'Agriculture that was held in Paris, France on February 23, 2019 is presented. Topics discussed include agriculture and food industry of France, public services in France, audiovisual sector of France, unemployment, mechanism of insurance and diversity in advertising sector of France.

The article reports on the current trend of "retrofoodism" in French food consumption. Topics discussed include French food writer Ginette Mathiot's recipes; the views of Adrien Torres, Strategic Planner at BETC, on the return of the retro-gastro; and the views of Thomas Kohn who thinks that the retrofoodism fits in parallel other waves such as the retrogaming, or the retroporn.

The article offers information on the performance of the agri-food company, Sodebo in 2019. It mentions about a competition conducted between June and December 2019 and between three agencies including the outgoing BETC, Sodebo opts for Off-Works, a platform for connecting brands and professionals of Communication. It also informs on general manager of the Leo Burnett agency on same.

The article reports that food delivery firm, Just Eat offered promo code at Animal players Crossing: New Horizons game of Nintendo in the part of an orchestrated campaign. It mentions the comments of Loris Bernardini, director of Steve's digital strategies on the use of social networks to reach a wider target.