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Purpose With HR now at the center of efforts to address the talent crisis, how can HR strategists best deploy their resources to help their organizations to rise to the challenge? Design/methodology/approach Data-driven digital solutions can be a good starting point for discovering what’s working with existing employees. A new breed of high-tech tools are giving HR departments the means to more thoroughly and actionably understand the factors that attract, retain and drive away quality employees. Findings Based on data from these tools, HR teams can design inviting, engaging and productive work environments. Originality/value The struggle to attract and retain quality talent in the workplace is real, it is escalating and it has landed right at the doorstep of HR departments. It is perhaps the most pressing priority they – and their entire organizations – must confront to keep pace in the ongoing US economic expansion.