Search

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: In industries subject to high levels of unpredictability, existing marketing strategies can become ineffective. Firms can address this problem when leaders possess the managerial skills needed to adapt marketing mix elements to create a marketing strategy that is agile and flexible enough to meet customer demands as they evolve. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Firms aiming to develop and execute effective marketing strategies for new products have the option to adopt an incremental or more comprehensive approach to their examination of key market information. When determining the action to take, decision-makers should also consider the degree to which the information can be accurately analyzed and how time-sensitive it is. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: The study explores the application of big data in small and medium-sized enterprises, specifically highlighting challenges in implementation and opportunities for Spanish businesses. Originality/value: The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Tourism and hospitality firms in less conventional tourist areas can improve performance by utilizing relevant service marketing strategies. Focusing on components of the 7 P marketing mix along with key variables enables positive outcomes in view of revenue, cost and profit. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This paper focuses on developing and validating a scale to assist with social media marketing by proposing a system for firms to use when tasked with digital marketing. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Using social media platforms in a creative and engaging way can help companies not only achieve good relationships with their customers, but with other businesses as well. Research limitations/implications: Businesses should engage with social media for international connections, adopting marketing strategies for specific customers and industries. They should also find a balance between physical and social networking. Practical implications: A revolutionized marketing strategy in which businesses can become global leaders through strong networks. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. 10; Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This study had found that by combining IT support, knowledge sharing, and strong marketing strategies, businesses will ensure long-term success. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This paper identified the importance of a behavioral based relationship in developing B2B marketing strategies that are effective. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Adopting digital technologies and digital marketing innovations has led to redesigned business models able to adapt further and retain consumers. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: This research paper concentrates on deploying advergames to engage customers in a brand's ecosystem of products. The results urged advergame designers to pay attention to four concepts, in descending order of importance: game design, technical elements like multiplayer chat, player personalization, and brand/product-related factors such as integrating product comparisons into the game. To create maximum value from an advergame project, it's recommended that forming an emotional connection between the player and the brand should be the ultimate aim for anyone working on advergames. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Market strategies are key to understand for all firms looking to gain competitive advantage. Understanding the focus and orientation of a firm is a major factor in adopting the correct market strategy. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: The review is based on "Digital engagement strategies and tactics in social media marketing" (2019). This case study paper analyzes social media (SM) communications and interview responses to uncover the types of strategies and tactics entrepreneurial firms can use on their SM accounts. These communicates are arranged into the categories: connect, engage, coordinate, and collaborate. Examples of tactics deployed include making business-related requests on SM to establish relationships, posting links to events, and even sharing potential sales opportunities. The authors particularly recommend adopting a collaborative approach with other firms as a way of delivering successful SM marketing strategies non-aggressively. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Effective performance in international markets significantly depends on organizations adopting appropriate strategies. Utilizing marketing capabilities more than technological capabilities can better position a firm so it is able to customize products to meet the needs of different customers. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose of this paper: Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: One of the recurring themes in modern day marketing practice is the notion of a narrative. Indeed, it is difficult for any marketing presentation or pitch to go much beyond 60 seconds before storytelling is mentioned as a way to engage customers or build brand value. There is, of course, a good reason for this, as creating and developing a narrative arc will engender longer term interest in a product or service with the consumer. However, aside from the fact that talking up a narrative is starting to become a little bit clichéd, often the key ingredient from the story is missed: the ending. Practical implications: Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. What is original/value of paper?: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings The adoption by retail chains of private brands is big business in developed economies. Such products provide greater profit margins, more control over quality and supply, and improved leverage with existing suppliers. Western countries, particularly in Europe, have adopted private brands as a key aspect of boosting the performance of any type of retail chain. Yet in emerging markets, the use of private brands is significantly lower. Looking to understand why this is the case, and to provide research in an area that has tended in the past to only consider developed economies, Herstein et al. (2017) have looked into the food retail industry in Israel to understand why private brands are proving less successful. Because of the potential for private brands to boost the performance and profits of retail chains, as well as the economy of local areas and the nation as a whole, it is important to understand this disconnect between private brand success in developed and emerging markets.Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities.Design/methodology/approach The paper studies the case of Park24 by examining how it created a market, changed the way to compete in the market and utilized its business model effectively to enter a new business.Findings The paper finds that Park24 has become a leading company in its core business by developing its new development staff, its parking sites nationwide, its brand and its IT system, and that it has built a profitable business model and successfully entered the car sharing business by making good use of that business model.Originality/value The case study suggests that Park24 started and developed its core business by accumulating strategic resources and capabilities and establishing a profitable business model, and that it utilized this business model effectively to dominate the market shortly after entering. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Building a regional rather than a global supply chain can help firms guard against the damaging impact of the bullwhip effect and increase the stability of their supply chain. The possibility of better communication, greater flexibility, and ability to respond more quickly are factors that can appease the bullwhip severity. The benefits of a regional supply chain increase further in times of economic certainty, when the risk to global supply chains intensifies. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings Effective strategic planning is critical to business success. The task is often challenging though because of reasons which include bias and lack of clarity and focus. However, firms can use a scorecard-based approach that adds structure and can considerably enhance the planning process.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings One of the essential aspects of strategy that many executives struggle to come to terms with is the ethereal nature of it as a pursuit. Unlike logistics or finance, it has a wispy, intangible nature that refuses to be nailed down for a minute. Just as one executive thinks they have the right strategic plan, then the market will change, the environment will change, or any of the thousands of things that the strategy depended on will shift, leaving the firm high and dry, still looking for that killer app that will lead to competitive advantage.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings If you ask any scientific researcher what the essence of their chosen pursuit is, most likely they will say it is the identification of some sort of truth. Whether it is a discovery of something new, or proving a theory, or even building on what has been discovered before, it is taken for granted that whatever it is will be scientific fact, and as such it becomes an immutable part of the centuries-old process of academic endeavor. Yet, one of the big recent controversies in scholarly research in recent years has been the rise and rise of predatory academic journals and "fake science".Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings The extent to which a firm can create novelty is governed by several factors both internal (e.g. strategies and dynamic capabilities) and external (e.g. environmental turbulence). The stronger the fit between the internal and external factors, the higher the level of possible novelty creation. In turbulent marketplaces – e.g. telecommunications – the rapid pace of innovation and new product development can help achieve high levels of novelty. However, in slower-paced market environments, where there is less ongoing evolution and change, it can be difficult for companies to stand apart and achieve competitive advantage through novelty. Instead, Product Service Strategy and Sensing Capability are the key drivers in sales and marketing success.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. [ABSTRACT FROM AUTHOR]