58 results on '"MARKETING strategy"'
Search Results
2. An interview with Jean‐Marc Lehu : Interview by Sarah Powell
3. Beware, the ad men are everywhere : They're so ingenious in getting to us
4. No quick fixes for Wal‐Mart : Will radicalism reenergize retail giant?
5. Ten trends in mobile (mobile phones in marketing and advertising)
6. Big and little planning (planning of both local and global marketing and advertising strategies)
7. Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)
8. The battle for screen survival (new opportunities for cinema advertising)
9. Asias integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)
10. Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)
11. McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
12. A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
13. Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)
14. iPhone and apps (the brand management and marketing aspects of Apples iPhone and associated applications software (“apps))
15. The power of brands in the destination economy (destination marketing)
16. Sponsorship drives global brand affinity
17. Brands rewrite history to create own legacy
18. Digital makes the brand connection
19. Mobilising consumers (case study of T-Mobiles “Lifes for Sharing advertising campaign)
20. How to get your brand heard in a recession and boost your ROI
21. The Facebook conundrum
22. Porsche principle
23. Steps to social marketing successCreating emerging marketing strategies in the digital era.
24. Strategy and sustainable marketing problems.
25. Have the “big boys with tough toys” ads had their day? : It’s time to get “touchy feely” with trades‐people
26. Rothmans sees market share slipKeeping brands current.
27. Beware, the ad men are everywhereThey're so ingenious in getting to us.
28. Strategic brand management decision: the case of Sony Ericsson Walkman
29. Big and little planning (planning of both local and global marketing and advertising strategies)
30. Sports sponsorship moves into the fast lane (strategic marketing issues involved in UK sports sponsorship)
31. Asias integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)
32. Dont let your customers fade from view (the April 2011 Data Tracker questionnaire survey to determine UK consumer attitudes towards the way that retailers handle their personal data)
33. A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
34. McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
35. Ten truths about millennials (characteristics of people belonging to the so-called Millennial Generation&)
36. Engagement strategy aims to take long-term interest rates higher (guiding principles of car manufacturer Hondas marketing strategy for the use of television advertising)
37. Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)
38. The great Tesco beauty gamble (the Tesco supermarket chains marketing strategy for breaking into the UK beauty services market)
39. Delivering the goods (profile of Jason Gissing, one of the founders of Ocado, the UK Internet retailer specializing in groceries)
40. The power of brands in the destination economy (destination marketing)
41. Sponsorship drives global brand affinity
42. Mobilising consumers (case study of T-Mobiles 'Lifes for Sharing advertising campaign)
43. Putting some fizz into drinks marketing
44. How far can luxury brands travel: avoiding the pitfalls of luxury brand extension
45. Characteristics of research on green marketing
46. 'Channel Me' calls the tune (social media)
47. The Ocado boys (interview)
48. Seizing the advantage (Virgin Atlantic strategy)
49. The Facebook conundrum
50. Authenticity: is it real or is it marketing?
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