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The present study evaluates the customer perceptions of service quality in select private sector banks. Data was collected from 200 customers of Private Sector Banks using structured questionnaire. Gap analysis and Multi regression were used for analysis of data. The result shows that the dimension of service quality such as Empathy and Accessibility has more gap, as the customer expectations are high to their perceived service. The result also indicates that Empathy-Reliability-Assurance positively influences the service quality. The study implies that bank should reduce the service gap to deliver superior quality of service to retain existing customers as well as to attract new customers.

Advertisement is the predominant Promotional Mix variable which is being used in every industry to get noticed by their prospective customer, and thereby converting them into life time consumers. And these advertisements are also shaping the lifestyle for the individuals in large, whether elders, teenagers or children. Especially, these advertisements are influencing the lifestyle of the children in much greater fashion, both in righteous and unrighteous direction. This paper basically explores how the child’s food habits are being influenced by the advertisements and the mechanism of regulating the advertisements being aired. Further, this research paper also presents the kinds of regulations that are into force around the globe to restrict the advertisements targeting the children. Using ‘On the Spot’ sampling method 100 children between 5‐15 year’s age group and 50 parents are interviewed with the help of interview schedule and data collected is presented in the form of pie chart. It is found that the food habits of the children are categorically influenced by the advertisements. So, it is inevitable for the legal system to be proactive and control the menaces of the advertisements on children and equally parents need to play veracious role in safeguarding their child.