7 results on '"Mayzlin, Dina"'
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2. What Drives Extremity Bias in Online Reviews? Theory and Experimental Evidence
3. Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
4. Promotional Reviews: An Empirical Investigation of Online Review Manipulation
5. A Reflection on Analytical Work in Marketing: Three Points of Consensus
6. Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment
7. Using Online Conversations to Study Word of Mouth Communication
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