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Social Media marketing has been growing rapidly. Statista (2016) reported that spending social media marketing in the United States totaled approximately $7.52 billion and is expected to increase by almost $10 billion to $ 17.34 billion. Social media marketing has been defined as a form of Internet marketing utilizing social networking sites (SNS) as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social media (Dodson, 2016). Most of the companies are increasing the allocation of budget for social media marketing. Marketing mangers understand that consumers trust the content created by the users rather than the firm. Social media marketing has been studied by various researchers since 2000. Specific journals like Journal of Interactive Marketing covering the areas of digital and social media marketing has been launched. Thus, substantial body of research on social media marketing has been published in the marketing journals. Academicians have published review studies on the given subject and covered the topic till 2015. The present article is an attempt to review the current scenario of social media marketing. It should be noted that the purpose is not to provide a comprehensive literature or to cite every article in this domain. The present article offers a macro-level and thematic discussion of social media marketing topics between 2016 and 2018. Thus, our contribution lies in helping the researchers understand the current scenario of social media marketing and developing the new research directions to advance the literature.

This article highlights the amendments made to the existing Indian patent rules by the Indian Government which came into force in May, 2016.

Traditional knowledge is based on the experience of indigenous people and has developed over time. Most often it is transmitted from generation to generation as oral knowledge and this is the weak point which makes traditional knowledge (TK) susceptible to misappropriation. TK provides valuable leads which save time and investment in research and development sector. Therefore transnational corporations exploit biological resources and associated knowledge. Indigenous people nurture these resources and develop traditional knowledge but they did not get any recognition or share of benefit from multinational corporations. This results in many cases of biopiracy in India as well as in other countries. Various strategies have been adopted to protect TK through positive and defensive protection. An efficient effort taken by Council for Scientific and Industrial Research Government of India to document TK in TKDL (Traditional Knowledge Digital Library) has proved boon in protection of TK. Biopirates use Intellectual Property Rights (IPR) as tool to steal traditional knowledge and exploit biological resources and this happens because of some limitations in IPR system. Therefore it is required to introduce some sui-generis elements in the existing IPR system.

Generation of test data for Pharmaceutical, food & agricultural products involves heavy monetary investment and substantial risk of unsuccessful tests. In India, regulatory authority relies on the registration data submitted by innovator company to give approval to Generic Company. The practic of relying on test data submitted by the innovator company for approval to generic company is considered as unfair use by innovator company. Innovator companies advocate for the protection of data in term of data exclusivity. This article explores the need of amending Indian Drug and Cosmetic Act 1940, in a way that does not affect the access to medicines and also promote Research & Development in India. This article assesses ambiguities in Trade Related Aspects of Intellectual Property Rights (TRIPS) agreement in terms of Data Exclusivity. Further objective of the paper is to highlight many complex problems relating to data exclusivity. As for as India is concerned till now no such legislation is passed but is subject to recommendations and suggestions of the committee set up by the Government of India.