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The psychological complexity of multivariate image quality evaluation makes it difficult to develop general image quality metrics. Quality evaluation includes several mental processes and ignoring these processes and the use of a few test images can lead to biased results. By using a qualitative/quantitative (Interpretation Based Quality, IBQ) methodology, we examined the process of pair-wise comparison in a setting, where the quality of the images printed by laser printer on different paper grades was evaluated. Test image consisted of a picture of a table covered with several objects. Three other images were also used, photographs of a woman, cityscape and countryside. In addition to the pair-wise comparisons, observers (N=10) were interviewed about the subjective quality attributes they used in making their quality decisions. An examination of the individual pair-wise comparisons revealed serious inconsistencies in observers' evaluations on the test image content, but not on other contexts. The qualitative analysis showed that this inconsistency was due to the observers' focus of attention. The lack of easily recognizable context in the test image may have contributed to this inconsistency. To obtain reliable knowledge of the effect of image context or attention on subjective image quality, a qualitative methodology is needed.

Due to the rise in performance of digital printing, image-based applications are gaining popularity. This creates needs for specifying the quality potential of printers and materials in more detail than before. Both production and end-use standpoints are relevant. This paper gives an overview of an on-going study which has the goal of determining a framework model for the visual quality potential of paper in color image printing. The approach is top-down and it is founded on the concept of a layered network model. The model and its subjective, objective and instrumental measurement layers are discussed. Some preliminary findings are presented. These are based on data from samples obtained by printing natural image contents and simple test fields on a wide range of paper grades by ink-jet in a color managed process. Color profiles were paper specific. Visual mean opinion score data by human observers could be accounted for by two or three dimensions. In the first place these are related to brightness and color brightness. Image content has a marked effect on the dimensions. This underlines the challenges in designing the test images.