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Start Over Author "Truong, Thi Thuy" Topic market segment Journal soft computing - a fusion of foundations, methodologies & applications

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1. A novel dissimilarity measure on picture fuzzy sets and its application in multi-criteria decision making.

Author

Duong, Truong Thi Thuy and Thao, Nguyen Xuan

Subjects
*FUZZY sets, *MULTIPLE criteria decision making, *FUZZY measure theory, *DECISION making
Abstract

With the increase in complexity of real problems, more and more, the decision makers are involved remarkably in the decision-making processes. It is required more efficient technique or tool to give reliable outcomes. This paper proposes a new dissimilarity measure on picture fuzzy sets. A multi-criteria decision-making problem is utilized to apply this new measure to select the optimal alternative. Finally, an example uses the proposed measure to evaluate and select the optimal market segment. [ABSTRACT FROM AUTHOR]

Published
2021
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