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The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people's digital diet. Over the last year, the number of podcast consumers has steadily increased, which is causing this format to become more and more cemented in society. It could be a way to gain younger listeners, an opportunity not to be missed by the radio industry. In the past, young people continued to listen to the radio as they got older, but that is no longer the case nor is radio seen as the go-to resource for new musical content. The challenge for radio is clear: regaining its influence through proposals with added value to differentiate itself from global platforms. In order to carry out this research, a total of 410 young university students were surveyed. The results show what the current picture is in such a changing atmosphere. It has been observed that this audience bases their audio consumption on personal preferences, they mainly access it via social media and they would find it useful and interesting to create their own podcast. This paper includes a podcast where academic experts and audio professionals, interviewed for the doctoral thesis "xxx (anonymity for review)", reflect on the strategies that radio should adopt in order to gain young listeners. [ABSTRACT FROM AUTHOR]

In recent years, there has been an exponential increase in anti-immigrant hate speech on social media. Drawing on interviews with 15 immigrant associations and 11 pro-immigrant associations in the southern Spanish province of Almería, as well as digital ethnography, this article explores strategies used by immigrant and pro-immigrant associations to counter hate speech. The rise of this hate speech, disseminated mainly by far-right parties, has occurred at a time when many immigrant associations have little or no access to social media platforms. However, members of all these associations (immigrant and pro-immigrant) are aware of the perverse effects of these discourses, as they have either received them on their personal social media platforms or experienced abhorrent hate-speech attacks against their members and/or users. Despite their difficulties in navigating the "glocaline political arena", they have participated in a number of projects and developed tools that allow them to generate a counter-discourse. We identify and explore the richness and diversity of these online campaigns and activities, highlighting the difficulties that immigrant associations—compared to pro-immigrant ones—face in navigating the glocaline political arena. [ABSTRACT FROM AUTHOR]

The struggle for gender equality is based on identifying, understanding, and eradicating the causes of inequality. Digital media are and have always been governed by men and, as a consequence, have become another instrument of patriarchy. This article analyses the content created on YouTube and Instagram by four of the most popular influencers in Spain in order to examine the presence of stereotypes and gender roles, the use of sexist or inclusive language, and the influencers' level of social engagement on issues related to gender equality. A content analysis approach using ATLAS.ti 8 software was chosen, as this method provides information about the sender of the message as the well the message itself and its impact. The findings of the analysis show that influencers transmit sexist roles and stereotypes, use non-inclusive language, and exhibit no social engagement on questions of gender inequality. The study concludes by highlighting the importance of cyberfeminism as a way of promoting gender equality online. [ABSTRACT FROM AUTHOR]