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How does gender shape how conservatives "do partisanship"? This paper draws on interviews with a group of conservative Americans—gun sellers—during a year of record gun sales amid a global pandemic, civil unrest, and democratic instability. In 2020, gun sellers navigated an increasingly diverse clientele, including what they understood as an increase in liberal, progressive, and leftist gun buyers. This unique influx bucked decades-long trends of partisan sorting in America and compelled gun sellers to "do partisanship" as they fielded the new gun buyers in their stores. Integrating the literatures on the gender gap in partisanship with scholarship on hegemonic masculinity, this paper examines how gun sellers mobilized masculinity as a means of expressing and engaging in partisanship. Our analysis details how interviewees (1) embrace a brand of hegemonic masculinity that champions self-preservation and preparedness, (2) define themselves against liberal politics and policies they deem emasculating, and (3) draw partisan boundaries around gun ownership that reinforce conservatives as responsible gun owners while denigrating liberals as emotional, impressionable, and incompetent. We argue that partisanship can be understood as a gendered practice that provides insight into how conservatives make political meaning in their everyday lives. [ABSTRACT FROM AUTHOR]