HDTV is flourishing in Japan and the U.S., and many other countries including those in Europe are planning to start their own services. Europe is now designing the route map to deploying HDTV. The recent progress in related technologies has accelerated the spread of HDTV throughout the world. In particular, the prospects for the picture format of 1080/50p, 60p are growing. This paper will try to give further insights on the prospects of HDTV. First, it will discuss the visual experience that HDTV gives the viewers in relation to his/her viewing environment. Then it will examine the trends toward 1080/50p, 60p from various perspectives, including flat panel displays, production equipment, coding technologies, HDTV television sets, higher resolution technologies beyond HD, and the trends of rival media.