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Public relations, advertising and marketing agencies contribute to the dynamism of the economy of Ecuador, for which they make effective use of communication techniques to strengthen the image and reputation of organizations towards their public. This research aims to determine the support that agencies provide to the integral communication management of organizations. This research is pioneer in the country and is born by the lack of information regarding the agencies. Through quantitative and qualitative research we obtained information related to the companies that offer such support. The results reveal that in Quito and Guayaquil is where the greatest settlement of such companies exists. The advertising and marketing agencies offer integrated communication services; there are also public relations agencies that are increasingly gaining more space in the policy of business communication. [ABSTRACT FROM AUTHOR]

Due to the boom in the number of people studying Social Communication - Journalism and Communication programs in general, small and medium sized enterprises (Spanish acronym pymes) are increasingly demanding more and more communication graduates so that this particular type of professionals directly intervene in their entrepreneurial processes, not only in the area of information, but in the development of their own communication skills and knowledge as a support tool for their managerial tasks. This article is an attempt to establish the impact that graduates of the Communication and corporative relations program of the Universidad de Medellín, have had on pymes, and to reflect on the necessary relationship between education and communication and its potential to generate democratic awareness among the communicator-actors that interact in complex environments. [ABSTRACT FROM AUTHOR]