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Celebrity teenage girls are routinely sexualized in the media, but it is unclear whether these depictions are tolerable because it is relatively more socially acceptable to exploit celebrities. This study presents the results of an experiment comparing readers' (N = 237) responses to two nearly identical versions of a fashion article sexualizing a teen girl identified as either a celebrity or non-celebrity. Even though participants in both conditions correctly identified the teen as being a minor, they deemed the article that sexualized a non-celebrity as being more inappropriate than the same article sexualizing a celebrity. However, perceptions of fame did not mediate this effect. [ABSTRACT FROM AUTHOR]

The objective of the present study was to examine gender stereotypes and sexualization in Italian television advertisements aimed at children. For this purpose, content analysis method was used to analyze 185 commercials broadcast from 6 pm to 8:30 pm over the three Italian television channels dedicated to children which attract the largest audience share. In order to allow comparison with previous research on gender stereotyping, two raters coded a series of variables common to similar investigations (i.e., verbs used in the ads, voice-over, voice-over message, setting, pace of the ads, activities performed by the main characters). Results indicate that gender stereotypes are still prevalent in Italian children's television commercials. Furthermore, although the level of sexualization of children is low, we found that girls tend to be more sexualized than boys, especially in terms of "adultification." Our findings provide an updated picture of children's advertising in Italy by also expanding the literature on gender role stereotyping and sexualization in television commercials. [ABSTRACT FROM AUTHOR]

This qualitative study used in-depth interviews to explore adolescent girls' perceptions of sexualized images they typically find when using social media. Twenty-four participants aged 14–17 years described sexualized images of females as normalized on social media. The interplay between gendered and social norms that endorsed and rewarded girls for posting sexualized images was seen to influence an expectation for girls to conform with their peers and post such images of themselves. They indicated sexualized images emphasize personal value on appearance and rejected this notion. However, participants also believed girls should be able to post sexualized images of themselves if they wanted to. There were tensions between whether girls' sharing of sexualized images of themselves on social media would be interpreted as a display of confidence (socially acceptable) or attention seeking (socially unacceptable). Findings provide guidance for the development of health promotion programs to reduce potential harm from social media use by adolescent girls. [ABSTRACT FROM AUTHOR]

Fraternities and sororities are popular organizations within university life. Even though their activities are usually secretive and protected, social media offer a chance for the public to understand these groups. In the present study, we investigated how sexualization is communicated on fraternities' location pages on Instagram. Applying a multi-dimensional coding scheme composed of 12 sexualization variables, we analyzed 600 Greek life posts from 49 fraternities. Among the posts, we found (a) body shots, (b) revealing clothing, (c) sexualized mouths, and (d) breasts/chests to be the most frequently used sexualization cues. In addition, there was a positive association between the number of sexualization cues in a post and the number of likes the post received. The results also point to gender differences: fraternity posts portraying only women included a greater number of sexualization cues, on average, than posts showing only men or mixed genders. Also, gender of individuals in the pictures moderated the relationships between sexualized mouths/buttocks and likes. Implications for gender inequality and risks of sexualization are discussed. [ABSTRACT FROM AUTHOR]

Copious research has shown that sexualized and stereotypical portrayals of women in the media are the norm, but there is a gap in the literature regarding the portrayal of lesbians. The aim of this study was to assess how lesbians see themselves and their relationships portrayed in the media. A second aim of this study was to experimentally test whether exposure to a sexualized portrayal of a lesbian increases self-objectification while decreasing mood, self-esteem, and body image. A third goal was to explore the role of race in lesbian perceptions of media portraying lesbians. A sample of 178 lesbian women were recruited via the online survey platform Prolific Academic to participate in a study with quantitative and qualitative components. Results indicated that the hot lesbian was the most common portrayal, as predicted, and the most frequently reported stereotype of lesbian relationships was the idea of lesbians moving too quickly in their relationships, especially among White participants. Qualitative findings revealed that lesbians found media portrayals mostly negative and stereotypical, in that they were hypersexualized and for the male gaze, with lesbian relationships portrayed as temporary. Experimental exposure to a sexualized portrayal of a lesbian caused decreased body area satisfaction but did not affect self-objectification, mood, self-esteem, or overall appearance evaluation. Most findings did not vary by race, but those that did reflected racialized stereotypes. The impact of stereotypical portrayals of lesbians in the media should continue to be examined in both lesbian and outgroup populations. [ABSTRACT FROM AUTHOR]

Slasher films are known for their graphic depictions of sex, brutalization and death. Many argue that these films sexualize and punish female characters. A content analysis of 48 influential slasher films from the 1960s to 2010s was conducted to evaluate the presentation of women in these films. Sexualization (measured via specific acts and total sexualization), strength, flaws, brutalization, and fate were coded for 252 female characters. Results indicate that purity was significantly related to lower brutalization and lower rates of death for all women. Within each role (hero, killer, and potential/actual victim), unique portrayals of sexuality and related repercussions emerge. Female killers were most commonly portrayed having sex, heroes were most sexually dressed, and actual/potential victims were brutalized and killed most for their sexualization. These messages reinforce ideas of gender roles, stereotypes, and relationship expectations by punishing female sexualization and demonizing female sex. Issues of violence against women, toxic masculinity, rape culture, and the normalization of combining violence and sex are discussed as significant concerns. [ABSTRACT FROM AUTHOR]

A growing body of research documents the adverse effects of sexualized appearance on people's attitudes toward women victims of blatant forms of gender violence. However, the impact of sexualization of women victims of subtle forms of gender violence and the moderating role of people's conservativism on victim blaming remain under-investigated. In the current study, we examined the effects of sexualization on blame attribution to victims of a stranger harassment incident, considering the moderating role of participants' Right-Wing Authoritarianism (RWA). Two hundred and thirty-six participants (31.8% male; Mage = 30.52, SD = 12.70) completed an RWA scale and then read a fictitious Facebook's post where the victim herself described the stranger harassment episode that happened down the street (vs. at a house party). The post was presented with a sexualized (vs. non-sexualized) portrayal of the victim. Finally, participants rated the severity of the episode and expressed to what extent they blamed the victim. As predicted, harassment at the house party (vs. down the street) was perceived as less severe, and sexualized (vs. non-sexualized) victims were blamed to a greater extent. Our major results revealed that people's RWA synergizes with the victim's sexualization in shaping blame attribution. People with an average and a high level of RWA tend to blame to a greater extent the sexualized victim of stranger harassment, while blame attributions did not change according to victim's sexualization for people with a low level of RWA. [ABSTRACT FROM AUTHOR]

Sex and Chinese culture appear to be at odds with one another. Sex talk, however, has been on constant supply in Hong Kong media in the past decade. Considering that Chinese culture prefers to conceal, rather than reveal, sexual matters, this study probes into the phenomenon which sees the proliferation of sex-related debates and controversies in news media in this predominantly Chinese society. Two cases about photobooks of female models were used to illuminate the dominant discourses regarding female bodies in Hong Kong media. Since 2009, photobooks featuring teenage models in sexy poses have become standard provisions in the annual Hong Kong Book Fair. In 2015, a 6-year old girl participated in the production of a photobook. It soon caught the attention of critics who questioned the sexual connotations of a few pictures. Despite the decision to recall all copies, the incident provoked debates on child pornography and a rare discussion about sexual agency. This study has identified various discourses in mainstream news media and social media. It was found that morality and money are two keywords that best summarize how Hong Kong responds to sex matters, while changing media technologies are opening up space for alternative views. [ABSTRACT FROM AUTHOR]

Growing attention has been paid to examining how women present themselves on Social Networking Sites (SNSs). Recently, researchers have found that SNSs seem to provide a unique forum for the reproduction of traditional gender roles, including the sexualization of women. In the current study, we evaluated various correlates of self-sexualization in the Facebook profile pictures of young women. Ten Facebook profile photographs of each of 98 young adult women, ranging in age from 18 to 28 years old, were coded for self-sexualization. Participants also completed self-report surveys measuring appearance-related contingencies of self-worth, body surveillance, and internalization of sociocultural beauty norms. Appearance-related contingencies of self-worth and body surveillance were both independently positively associated with self-sexualization in Facebook profile photographs. Although internalization of sociocultural appearance attitudes did not have a direct effect on self-sexualization in Facebook profile pictures, it did have an indirect effect through body surveillance. Potential theoretical and practical implications and directions for future research are discussed. [ABSTRACT FROM AUTHOR]

Using thematic analysis of interview data, the present study assessed teen girls' and young adult women's attitudes toward posting sexualized profile photos on Facebook. In addition, sexualization behaviors depicted in participants' profile photos were examined. Participants overwhelmingly disapproved (either in a reluctant or a clear manner) of posting a profile photo of oneself in underwear on social media. A somewhat different pattern emerged in attitudes about posting a swimsuit photo in which specific conditions were laid out determining whether swimsuit photos were acceptable or not. Sexualization cues in profile photos were generally low. Findings suggest that posting a sexualized photo on social media comes with relational costs for girls and women. Strategies for educating young people about new media use and sexualization are discussed. [ABSTRACT FROM AUTHOR]

number of journalists and scholars have pointed to the sexual objectification of women and men in popular media to argue that Western culture has become 'sexualized' or even 'pornified.' Yet it is not clear whether men or women have become more frequently-or more intensely sexualized-over time. In a longitudinal content analysis of images of women and men on more than four decades of Rolling Stone magazine covers (1967-2009), we begin to answer such questions. Using a unique analytical framework that allows us to measure both the frequency and intensity of sexualization, we find that sexualized images of men and women have increased, though women continue to be more frequently sexualized than men. Yet our most striking finding is the change in how women-but not men-are sexualized. Women are increasingly likely to be 'hypersexualized,' but men are not. These findings not only document changes in the sexualization of men and women in popular culture over time, they also point to a narrowing of the culturally acceptable ways for 'doing' femininity as presented in popular media. [ABSTRACT FROM AUTHOR]

The issue of ‘child sexualization’ is widely addressed in the mass media of the Anglophone West. It is a topic on which many voices, both lay and professional, pronounce upon with conviction. Almost universally the judgment is that this is a damaging and unwanted consequence of the ‘modern world’ that cannot be avoided, so that protection of ‘the child’ is the only recourse. This introduction argues that this hegemonic discourse entails unchallenged and naturalized assumptions. We identify three: the normative distinction between ‘proper’ and improper sexualization––where the former involves the staged transmission of approved knowledge from adult to child; while the latter is the consequence of a ‘free market’ in exploitative imagery and inappropriate expectations of the unprotected child in the adult world. Second, the sexually agentic child is not only missing but logically excluded. Paradoxically the very capacity essential for growing to full citizenship is denied the citizens of the future. Finally, that though ‘the child’ is deemed at risk, it is girls who are the naturalized victims within traditionally gendered framings. We develop these themes in relation to the work of the other contributors, whose work strengthens and deepens the necessary critical challenge. [ABSTRACT FROM AUTHOR]

In this article, we deconstruct the epistemological framework underlying recent discussions on the sexualization of girls. Conducting a close textual analysis of scholarly and activist writings and their media coverage in Australia, Britain and the United States we examine the foundational assumptions of the argument against sexualization and explore its potential social and political implications. It is our contention that the conceptualization of sexualization as both a process and outcome relies on an ambivalent and overly deterministic model which makes the danger of sexualizing materials uniform, but their outcome gender specific. The unintended consequence of this discourse is that girls are framed as passive recipients and their sexuality becomes the result of and reduced to sexualization. [ABSTRACT FROM AUTHOR]