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Objective: To gain an understanding of womens' views surrounding decisions on the timing of childbearing., Study Design: This study was based on interviews with 18 childless women, from North-West England, in three age groups: Six women aged between 18 and 24; Six women aged between 25 and 34; and six women aged 35 or more. Data were analysed using a hermeneutic phenomenological approach with thematic analysis., Results: Three main themes were identified. Women perceived themselves as living within boundaries, defined internally and externally; they aspired to being a great mother or no mother; and had a desire to contribute to family and society, at multiple levels. Risks associated with delaying childbearing had little or no influence on decision-making. The overarching phenomenon was social comparability; decisions were made in the context of women's knowledge and perceptions of others and a high degree of critical self-evaluation., Conclusion: We conclude that social reality dominates womens' reproductive decisions. Whilst the biological reality is that fertility reduces and medical complications increase with maternal age, social discourses deter women from acknowledging this. Medical risks associated with advanced maternal age are undermined by the notion that women can choose when to start a family., (Copyright © 2015 Elsevier B.V. All rights reserved.)

Objectives: Despite increased risks of infertility and poor outcomes, women in high-income countries are increasingly deferring pregnancy beyond age 35.The underlying causes are incompletely understood. The mass media is recognised as a powerful influence on health-related behaviour; therefore media representations warrant critical examination., Study Design: Qualitative thematic analysis of portrayals of pregnancy and birth in women over 35 in UK national newspapers, popular magazines and television programmes, Results: Extensive media interest in childbearing and a preponderance of coverage related to celebrities was confirmed. Three main themes were identified; delayed childbearing was portrayed positively, as part of a life plan allowing women have the "best of both worlds". The media did not acknowledge age per sé as an obstacle to pregnancy and endorsed reproductive technologies suggesting 'it's never too late'. Images and descriptions of ideal post-pregnancy bodies in women over 35 reinforced the message that "you can regain your beautiful body"., Conclusion: Delayed childbearing was represented positively, as it facilitated conformity with dominant ideologies surrounding motherhood. Within these boundaries, the effects of age were disregarded. This study provides evidence of restrictive framing of the issues surrounding delayed childbearing in the UK media which militate against communication of important public health messages., (Copyright © 2014 Elsevier B.V. All rights reserved.)