Search

Media images often present one idealized type of woman: she is thin, sexualized, and White. Although research has shown that there are stereotypes associated with sexualized women, known research has not addressed whether these stereotypes vary based on other characteristics such as body type and race. The current study aimed to examine the stereotypes associated with women who varied in sexualization, as well as body size and race, and whether participants’ characteristics moderated these stereotypes. U.S. college-aged students (n = 500: 101 men, 393 women, 6 unknown) completed measures of gender stereotypes and rated the attributes of women who varied in sexualization (sexualized vs. non-sexualized clothing), body size (thin vs. plus-sized), and race (Black vs. White). Results suggest that body size is more salient than sexualization and stereotypes about sexualized women are differentially applied to White and Black women. Additionally, participants’ gender and race moderated stereotype ratings. Lastly, viewing sexualized images was related to higher endorsement of sexualized gender stereotypes, but only in women. Taken together our results highlight that research on sexualization should address important intersectional components, such as race and body size. We also discuss broader implications of our results on lessening stereotyping and weight stigma.