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This work's objective is to seek understanding towards the imaginary of the Third Woman described by Gilles Lipovetsky in Maleficent movie (Robert Stromberg, 2014) from the homonymous character. The present article addresses the representation of the female gender in contemporary cinema's Fairy Tales. The cinema, as a technology of the imaginary, provides images to think the present and our time's actual imaginary - and, in this case, in the scope of female representation in western societies. We will execute an analysis of the character Maleficent through a methodological matrix based on the Third Woman's image and in the social contextualization of women's role in western society, paying attention to the categories of love and beauty. We will think Maleficent as a contemporary spirit of the time, which constitutes the crystallization of a pulsating imaginary that shapes female representation in our society. [ABSTRACT FROM AUTHOR]

In the Baudrillardian context of fading and suppression of the distance between real and imaginary, and metonymic correspondence between objects and reality, we are proposing to analyse the tale Little Red Riding Hood in its rereadings in contemporary cinema. First, we reflect on the role of tales in society and rescue its origins. Then, we present the theoretical foundations that support our arguments in the analysis of Hoodwinked! and Hoodwinked Too! Finally, we reflexively recover the oral and literary origins of the tale, with the goal of understanding and explaining its evolution in cinema, particularly from the notions of simulacrum and involution of evil. [ABSTRACT FROM AUTHOR]

This article aims to outline the academic activities of the Research Group Image and Imaginary (GIM), initiated in 2012 and developed in the PPGCOM - PUCRS, under coordination of Professor Juliana Tonin. The research, called The tale (of an imaginary that) never stops, aims to analyze the metamorphosis occurring in fairy tales and legends, through its manifestations in film productions aimed at children. The study focuses on the possible changes in the plots as key aspects of style and contemporary imaginary. The aim is to identify recurring themes that represent the change in the tales and interpret these new proposals in the light of the notion of style and imaginary of this time. [ABSTRACT FROM AUTHOR]