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One of the home industries for processing soybeans into tofu is located in Kalisari Village, which has been producing since 1965. This business serves as a diversification of the business that can increase household income. This study aims to 1) determine the added value of soybeans obtained by producers, 2) determine the distribution of the added value of soybeans to yellow tofu, and 3) determine the factors that affect the added value of soybean on yellow tofu production. The research was conducted on tofu producer in the Sari Delai Group in Kalisari Village, Cilongok Sub-district, Banyumas Regency in June-July 2020. Then added value analysis is carried out by using the method of Hayami and multiple linear regression. The results showed that 1 kg of soybean raw material used for yellow tofu will provide an added value of Rp. 11,628.00. The distribution of added value for labor income was 13.38 percent, other input contributions by 18.54 percent and for profit 68%. The production capacity, raw materials, labor, output price and other input contributions have significant effect on the added value of yellow tofu production. In contrast, labor wage and raw material prices have no effect on the added value of yellow tofu production.

This research aim to make the banana chips marketting strategy formulation in Cilongok Region, Banyumas Regency.The location decided by purposive random sampling, and to decide the sampling of banana chips’s worker and retailer by simple random sampling that totaly 33 person. The methode that used to decide the marketting strategy by SWOT analysis. The research shows that the home industry on the first quadrant. The marketing strategy at this quadrant is growth oriented strategy. This strategy consists of defend and increase the product quality, increase the service quality to the customers, increase the product quantity and market penetration, increase the capitals and promotion of local product widely.