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Features Fort Worth, Texas-based merchants Obadiah and Marvin Leonard. Principles employed by the merchants in their business; Strategies used by the Leonards to attract consumers; Factors that contribute to the profitability of the business.

The article focuses on the life of a pitchman known as Louie the Peeler in the U.S. He has many complaints about his job, including the treatment of bureaucrats on them as salespeople. Pitchmen in the country relied on travelling in search for new customers. Eyes should avoid watching fingers in demonstrating a product during a spiel. The supply shortage of metal novelties have an impact on pitchmen.

The article presents the short story "Sugarfoot," by Clarence Budington Kelland.

Features Ray Jones and Son owner Ray G. Jones, leading merchant of Fairfield, Camas County, Idaho. Previous jobs of Jones prior to being a merchant; Challenges faced by Jones when he took over the Fairfield store; Factor that should be considered by a merchant when he does a credit business according to Jones.

Provides an account of how merchant E. S. Ferrill was able to succeed from a crossroads storekeeper to a big-time wholesaler in the U.S. Challenges he faced as a retail storekeeper; Financial principle that brought him to success; Details of how he became a wholesaler.

The article presents information about Arthur Johnson, a dealer of stolen candy store in Chicago, Illinois. Johnson pretended to be an executive of an electrical appliance company and was a member of the Young Men's Christian Association. The officials of YMCA never suspected Johnson's business until Attorney Daniel P. Ward complained on his presence at the group. Johnson had been noted as the merchant prince of stolen goods and the best friend of the American thieves.

The article presents the first part of a series of eight parts of the tale titled "The Man From Laramie," by T. T. Flynn. In this part of the series, the plot of the story is being introduced. The story is about a tradesman named Will Lockhart from Laramie, Wyoming who traveled to Coronado, California together with five of his men aboard six bridled mules, bringing along four big freight wagons of coarse damp salt and twenty-six other mules. The group came to town to sell their merchandise.

Presents the short story "The Donkeyman's Widow: Mister Glencannon Aids the Bereaved According to His Lights," by Guy Gilpatric.

Presents lessons learned by businesspeople about building a solid business. Details of how a Tennessee merchant revived his business after endorsing notes for a relative in the building trade, who later went bankrupt; Important wholesale hardware concern that also works on a policy of building for the future; Credit policy implemented by a druggist who handled an ice-cream factory's ice cream; Decision of a corporation to eliminate its regional wholesalers and do business direct with retail merchants.

Focuses on small-town movie theater businesses in the U.S. Comparison of a merchant and a movie exhibitor; Booking problems faced by theater operators; Cost of running a movie theater business.

Relates author's works and life as an American merchant in London, England. Routine of the author when having a business meeting with his client; Determination to achieve his dreams; Observations on the shopping characteristics of the people in the country and of the psychology of the big stores in which so much of that shopping was done.

Reprints the article "Letters From a Self-Made Merchant to His Son," by George Horace Lorimer, which appeared in the August 3, 1901 issue of "The Saturday Evening Post." Observation on the expense account of Pierrepont, member of the senior class of Harvard University in Cambridge, Massachusetts; Way for a man to get rich quickly; Possible outcome of handing out ready-made success to Pierrepont.

Presents the short story "The Merchant of New Desires," by Stanley Elkin.

Relates an experience of starting a cotton textile business. Information on the Spottswood Mill; Career as a commission merchant in New York; Result if he were to quit the business.

Presents an article on the career change of a merchant. Information on his farming family; Reasons for opening his own business; Factors that contributed to his decision to sell his business and pursue a writing career.

Presents information on the inclination of merchants to the sale of their products below the manufacturer's cost in New York. Demands of apparel consumers for discounts from manufacturers; Role of predatory price cutting in prolonging the economic depressions; Effects of the price cutting scheme of wholesalers on manufacturers.

Discusses the traits of famous men in politics, finance and industry. List of famous merchants in the U.S.; Factor that determines the industrial and financial greatness of a person; Characteristics of a great orator; Perceptions of the public on the role of big men in the industry.

The article features grocer Gottlieb Duttweiler. He has bulldozed a trail around Switzerland in a one-man crusade to provide people with more food and better living at lower cost. One of the contributions made by the grocer to the country is providing language schools for those who want to learn foreign language. As a sideline, he also operates a clubhouse in Zurich. It provides a background of his wealth and properties.

Presents an article relating the author's travel to Tahiti and French Polynesia. Existence of Chinese merchants in Papeete; Shoreline of Moorea; Hotels in Moorea.

Focuses on the condition of mercantile business in the cattle country in the U.S. Behavior of ranchers towards spending money; Satisfaction of local merchants such as the grocerymen, clothiers and ladies' ready-to-wear dealers in their businesses; Reason why business in the cattle country was surprisingly good in spite of the low prices ranchmen were getting from their beef cattle.

Presents the views of the author about the status of the businesses in the Middle West. Circulation of the extra money paid out in wages; Response of local merchants to the introduction of the new wage law; Rush of businesses to put extra money into circulation.

The article focuses on Chicago, Illinois based merchant Sol Polk. Billing himself as the world's biggest dealer in nationally advertised home furnishings and appliances, Sol Polk is sometimes called the king of the discounters. Polk is uncommonly persuasive on the subject of sell. Despite his own success Sol does not think much of the United States's ability to sell. As researchers and manufacturers, he feels, Americans top. But when it comes to moving the goods, he considers them downright backward. From the age of 17, when he opened his first store, Sol has done his utmost to bring about that happy stale of affairs.

Comments on the subject of retail merchandising. Suggestion on solving sales problems; Recommendation to become a successful merchant; Principle of retailing.

The article presents the empire of the Mayas in Guatemala. Composing the strange aboriginal society are 290 Indian villages with its own lands, languages, costumes, and tribal laws. Marriage outside villages is not approved resulting to differences in each village. Each tribe also produces its own special products and sends its own merchant to buy and sell.

Presents the short story "Appointment in Samarra," by Somerset Maugham.

The article presents an anecdote about an encounter with a merchant's assistant.