Search

This study empirically examines how graduate students' attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students' agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.

Identity directly impacts how university students behave and make decisions in entrepreneurial practice. Therefore, it is significant to explore the factors influencing the identity construction of student-entrepreneurs to understand how processes are internalized by students, which may then affect their entrepreneurial identity. This article interrogates the formation and transition of the entrepreneurial identity of student-entrepreneurs in a Chinese research university. This paper argues that identity formation is a dynamic and nonlinear process where both role and social identities are involved in its development. Factors that would promote the desired identity formation would include, among others, a tolerant atmosphere across universities, integrating identity issues into the process of entrepreneurship education, and providing university-wide support for entrepreneurship which will be beneficial to improving and sustaining entrepreneurial identity among students.