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The focus of the paper is to identify and discuss cases of what we call emergent impoliteness and persuasive emotionality based on selected types of discourse strategies in Polish media which contribute to increasingly high negative emotionality in audiences and to the radicalization of language and attitudes when addressing political opponents. The role and function of emotional discourse are particularly foregrounded to identify its persuasive role in media discourses and beyond. Examples discussed are derived from current Polish media texts. The materials are collected from the large Polish monitor media corpus monco.frazeo.pl (Pęzik 2020). The analysis is conducted in terms of quantitative corpus tools (Pęzik 2012, 2014), concerning emotive and media discourse approaches (Lewandowska-Tomaszczyk and Wilson 2013, Lewandowska-Tomaszczyk 2015, 2017a, 2017b). The analysis includes a presentation of the ways mass media construe events (Langacker 1987/1991) in terms of their ideological framing, understood as particular imposed/constructed event models and structures (cf. Gans 1979). Special attention is paid to the negative axiological evaluation of people and events in terms of mostly implicitly persuasive and offensive discourse, including the role emotion clusters of harm, hurt and offence, anger and contempt play in the media persuasive tactics. The research outcomes provide a research basis and categorization of types of emergent impoliteness and persuasive emotionality, which involve implicit persuasion directed at negative emotionality raising with the media public, as identifiedin the analyzed media texts.

The focus of the paper is to present arguments in favour of a complex set of areas of reference in cross-linguistic analyses of meanings, aimed in particular at the identification of a set of relevant analytic criteria to perform such a comparison. The arguments are based on lexicographic and corpus linguistic data and specifically on the polysemic concept of integrity in English and its lexical counterparts in Polish. It is generally assumed in Cognitive Linguistics, which is taken as the basic framework of the present study, that meanings, which are defined as convention-based conceptualizations, are not discrete entities, fully determined, even in fuller context but rather they are dynamic conventional conceptualizations[13]. Therefore, it is considered essential to identify first their basic, prototypical senses and then their broad meanings , which include, apart from the core part, their contextual, culture-specific, and connotational properties, defined in terms of a parametrized set of semasiological as well as onomasiological properties. The study methodology has also been adjusted towards this multifocused analysis of linguistic forms and considers the interdisciplinary - linguistic, psychological, cultural and social domains to identify the cultural conceptualizations of the analysed forms. In the present case a cognitive corpus-based analysis in monolinguistic English contexts and in the English-to-Polish and Polish-to-English translation data of lexicographic and parallel corpus materials, as well as cultural dimensions will be exemplified to conclude with a parametrized system of cognitive cross-linguistic tertia comparationis to more fully determine their broad linguistic meanings.