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The use of influencers by brands in their strategies, mainly digital, is currently a consolidated practice. However, from a legal point of view, the advertising nature of the message is not always identified, inducing or may induce an error to the recipient. This behavior is also favored by the influencers themselves in their ways of presenting and communicating the message, since they appear to be third parties not unrelated to the advertisers. These practices where advertising is not identified are considered in themselves misleading by Law 3/1991 on Unfair Competition. The situation has led to finally Autocontrol and AEA have signed with the Ministry of Economic Affairs and Digital Transformation and Consumer Affairs, a "Code of conduct on the use of influencers in advertising" (Autocontrol, 2020). In this paper, the presence of a brand in a sample of influencers targeting young people on Instagram is analyzed during a period of 6 months (4T2020-1T2021) in order to study the level of legal identification of said brands before and after entry into force of the Code of Conduct on January 1, 2021, as well as the type of brand presence (verbal or written), its degree of visibility or its presence in shared content. [ABSTRACT FROM AUTHOR]