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1. LA REGULACIÓN DE LA PUBLICIDAD ENCUBIERTA EN EL MARKETING DE INFLUENCERS PARA LA GENERACIÓN Z: ¿CUMPLIRÁN LOS/AS INFLUENCERS EL NUEVO CÓDIGO DE CONDUCTA DE AUTOCONTROL?.

Author

GUT IÉRREZ, MERCEDES RAMOS and FERNÁNDEZ-BLANCO, ELENA

Subjects
INFLUENCER marketing, GENERATION Z, CODES of ethics, DIGITAL technology, BRANDING (Marketing), BRAND identification, SOCIAL media laws, ADVERTISING
Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

2. IMPACTO DE LA LEY ORGÁNICA DE COMUNICACIÓN EN LA PUBLICIDAD ECUATORIANA.

Author

SÁNCHEZ CALDERÓN, HUGO, YÁNEZ BALAREZO, SAMUEL, and MARTÍNEZ SEGOVIA, MAYRA

Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2016

3. VÍDEOS PREMIADOS EN LOS SABRE (2016) Y LOS EUROPEAN EXCELLENCE AWARDS (2015): PRÁCTICAS EXITOSAS DE EMPLEO DE CORPORATE VIDEO.

Author

COSTA-SÁNCHEZ, CARMEN

Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2016

4. LA ESTRATEGIA DE MARKETING DEL SECTOR DEL JUGUETE EN FACEBOOK: ANÁLISIS DE LA CAMPAÑA DE NAVIDAD 2014 EN ESPAÑA.

Author

Fernández-Gómez, Erika and Díaz-Campo, Jesús

Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2015

5. EDITORIAL.

Subjects
*TWENTIETH century, *MASCULINITY, *ADVERTISING, *FICTION, *TELEVISION
Abstract

The Prisma Social Magazine has accepted a proposal to dedicate a thematic issue to the study of masculinities and their audiovisual representations. This issue focuses on the audiovisual representations of masculinities that dissent from the heteropatriarchal norm in Spain and Latin America from the 20th century to the present. Research papers from different Spanish and Latin American universities are presented, addressing topics related to audiovisual studies, fashion, advertising, and television fiction, among others. The objective is to delve into the evolution of non-normative masculinities and continue researching in this field. [Extracted from the article]

Published
2023

6. LAS IGUALDAD DE GÉNERO EN LOS ESTUDIOS DE GRADO EN COMUNICACIÓN: LA TRANSVERSALIDAD IMAGINARIA. ESTUDIO DE CASO DE LAS UNIVERSIDADES PÚBLICAS ANDALUZAS.

Author

GUARINOS, VIRGINIA, CARO, FRANCISCO J., and COBO-DURÁN, SERGIO

Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2018