1. Concentración en productoras televisivas y capital internacional en la televisión privada española: Antena 3 y TeleCinco.
- Author
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Medina-Nieto, Margarita and Labio-Bernal, Aurora
- Subjects
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TELEVISION advertising , *TELEVISION commercials , *TELEVISION programs , *PRIVATE networks , *TELEVISION networks , *TELEVISION viewers - Abstract
Introduction. This paper presents a quantitative analysis of the production companies in Spanish commercial television for the channels Antena 3 (Atresmedia Televisión) and TeleCinco (Mediaset España), which are the two private television networks with the greatest audience share in Spain. Methods. A quantitative method was used to analyze the programming grid of an 8-day sample based on a content analysis. Results and discussion. The paper shows that the production companies that appeared in both channels are linked in most times with international conglomerates and that, on the contrary, small production companies have scare presence. Conclusion. The tendency of outsourcing contents fosters a high penetration of transnational groups and international capital sources in the production of Spanish TV programs, which impedes formats created in Spain, and consequentially, the presence of national production companies. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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