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Introduction: On December 31, 2019, the World Health Organization (WHO, hereafter) reported the first case of a new respiratory infection, in the city of Wuhan.This study focuses on how political communication 2.0 has contributed to prevent and protect citizens, during early stages the COVID-19 crisis, in a comparative perspective between USA and Spain. Specifically, the paper focuses during the first 90 days of 2020 (from January 1 to March 31), in the latency phases - oriented to preparedness and prevention- and of crisis outbreak. Methodology: The paper analyzes the content of the messages through the Twitter accounts of Donald Trump -@realdonaldtrump-, the White House -@ WhiteHouse-, and the CDC - @cdcgov; and Pedro Sánchez -@sanchezcastejon-, the Ministry of Health -@sanidadgob-, and the account of the Moncloa -@desdelamoncloa-. By conducting quantitative and qualitative analysis. Results: the findings show a divergent communication strategy. While the Spanish actors followed closely the guidelines of health crisis communication; in the US, only the official accounts of @WhiteHouse y @cdcgov followed those guidelines, while in President Trump´s account, it is observed a politicized communication strategy rejecting messages from public health sources. Conclusions: Political communication is an essential element in a major crisis not only for good governance and management but also for the preparation and awareness of a citizenry. This study shows that the official institutional communication strategy was appropriate in both countries and that it helped to face an unprecedented major health crisis. [ABSTRACT FROM AUTHOR]

The institutional framework supporting Spanish Communication research has changed radically over the past 30 years, affecting the internal structure of the academic community and the characteristics of scientific production in this field. This paper reconstructs that process by attending to four factors: the increase since the early 1990s in universities offering Communication studies; the establishment of three distinct Communication degree programmes (1991); the deployment and consolidation of a culture of evaluation of research activity (1989-2008); and the recognition of Communication as a specific area in the National RD&I Plan (2010). Such institutional changes have had a significant impact on the structure of the scientific community (exponential growth, incorporation of women, growing internationalisation, etc.) and the general direction of scientific production (publication formats, collaborative research, methodological quality, etc.). The various identified indicators showed a turning point in Spanish Communication research in the mid-2000s, situating it within parameters that differed considerably from those of the previous period. [ABSTRACT FROM AUTHOR]