1. Comunicación digital y política en Aragón. Una fórmula para la bidireccionalidad en la interacción entre políticos y ciudadanos.
- Author
-
Lorenzo, Francisco Cabezuelo and Carreras, María Ruiz
- Subjects
- *
DIGITAL communications , *TELECOMMUNICATION , *POLITICIANS , *CITIZENS , *POLITICAL participation ,ARAGON (Spain) politics & government - Abstract
This research presents blogs as an innovative and rich tool for political communication. Blogs may be able to provide a new two-way communication and true interaction between citizens and politicians. The article analyses the content, use and characteristics in-depth of five weblogs of Aragonese politicians. The study detects a few weaknesses in the current use of blogs by politicians. However, it finally encourages political parties to use blogs and some other online resources to rekindle the reputation of political leaders not only during electoral campaigns but more often, especially in situations of crisis and some other special moments of interest for the citizenship. The study proves that the use of blogs by Aragonese politicians is not a weird phenomenon anymore and it has become a true reality. Also, it is stated that the blog function is mostly pre-electoral, and it is not an element of communication used often to promote democracy. It has been observed the existence blogs by politicians as a tool to overcome crisis or pot-holes. Blogs are used to compensate negative opinions result of certain awkward actions. [ABSTRACT FROM AUTHOR]
- Published
- 2010
- Full Text
- View/download PDF